Followers by City metric provides data on the geographical distribution of followers on a Facebook page and their corresponding cities.
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Used to show comparisons between values.
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Attrition rate measures the rate at which users are leaving or discontinuing their use of a product or service, in this case, Facebook. It is calculated as the percentage of total users lost over a specific period.
Page Impressions - Paid is a Facebook metric that indicates the number of times your ad was displayed to users who saw the ad because you paid for it. It includes both users who clicked on your ad and those who didn't.
Post Reach is the number of people who saw your Facebook post. It only counts each person once, even if they viewed the post multiple times.
Number of page followers. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively. No historical data is available from the initial connection.
The Post Likes by Post metric counts the total number of likes received by individual posts on a Facebook Page over a period of time.
The number of times people took a negative action (e.g., un-liked or hid a post) by Type.
Total impressions of posts published by a friend about your Page by type.
The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.