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Discounts
Discounts metric shows the total amount of discounts offered by the store to customers over a given period of time. It helps in analyzing the effectiveness of promotional activities and their impact on the store's revenue.
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Returns
Returns metric measures the number and percentage of orders that are returned by customers. This helps to track customer satisfaction and identify potential issues with product quality or delivery.
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Gross Sales by Top products
Equates to product Selling Price x Ordered Quantity during the specified Date Range split up by Top Sold Products.
- Purchase Frequency
- Average Order Value
- Repeat Customer Rate
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Shipping
Number of Shipping Charges associated with a Sale or return during the specified Date Range.
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Tax
Number of Taxes associated with a Sale or return during the specified Date Range.
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Total Sales
Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during the specified Date Range. Total Sales will be a positive number for a Sale on the date that an order was placed, and a negative number for a return on the date that an order was Refunded.