The Conversion Rate by Country metric measures the percentage of visitors to a VimeoOTT platform who become paying customers or complete a desired action, broken down by country. It helps identify which countries are most valuable in terms of revenue generation and audience engagement.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Conversion Rate by Country using Databox, follow these steps:
The Vimeo OTT Traffic Overview dashboard slices your traffic different ways to determine filters that lead to quality visits.
Visits by Referrer metric measures the number of times viewers land on your VimeoOTT page through a referring website, such as social media or search engines. It helps in understanding which sources are driving traffic to your content.
Visits by Source metric shows the number of visits to a VimeoOTT channel or video, categorized by the source of the traffic such as direct, organic search, social media, email, referral or paid search.
The Units by Country metric measures the number of video units purchased by viewers in a particular country on VimeoOTT. It helps to analyze the popularity of content in different regions.
Revenue by Country is a metric that measures the total amount of money generated by VimeoOTT in each country where it operates. It gives insights on which countries are the most profitable for the company.
The Revenue by Referrer metric measures the amount of revenue generated from each traffic source that brings viewers to a VimeoOTT channel. This helps content creators understand which platforms or websites are driving the most revenue and adjust their marketing efforts accordingly.
The Video Plays metric shows the total number of times a video has been played, including replays. It's a fundamental metric to measure user engagement and popularity of a video.
Gross Revenue is the total amount of revenue generated by a business before deducting any expenses or taxes. It includes all sales, income, and other sources of revenue from the company's operations.
Expenses metric records the costs incurred by a business to generate revenue. It includes expenses on ads, salaries, hardware, software, and other operating expenses. It helps to evaluate profitability and optimize spending.