The Conversion Rate by Country metric measures the percentage of visitors to a VimeoOTT platform who become paying customers or complete a desired action, broken down by country. It helps identify which countries are most valuable in terms of revenue generation and audience engagement.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Conversion Rate by Country using Databox, follow these steps:
The Vimeo OTT Traffic Overview dashboard slices your traffic different ways to determine filters that lead to quality visits.
The Visits by Platform metric tracks the number of views on VimeoOTT across different devices or platforms, such as desktop, mobile, tablet, TV, etc.
Units by Referrer is a metric that measures the number of units sold on a VimeoOTT channel based on where the traffic came from. It helps identify the most effective referral sources for driving sales and optimizing marketing strategies.
Conversion Rate is a metric that measures the proportion of website visitors who complete a desired action, such as making a purchase or filling out a form, out of the total number of visitors. It indicates how effectively a website is driving desired actions and can be used to optimize user experience and increase ROI.
The Revenue by Referrer metric measures the amount of revenue generated from each traffic source that brings viewers to a VimeoOTT channel. This helps content creators understand which platforms or websites are driving the most revenue and adjust their marketing efforts accordingly.
The Video Plays metric shows the total number of times a video has been played, including replays. It's a fundamental metric to measure user engagement and popularity of a video.
The Video Plays by Video metric represents the number of times a specific video has been played across all VimeoOTT channels and devices. It helps businesses track the popularity and reach of their video content, and can inform decisions around marketing and content strategy.
Video Finishes is a metric that indicates the percentage of viewers who watched a video to its completion or to a defined end point. It helps measure the engagement level of viewers and the effectiveness of the video content.
Gross Revenue is the total amount of revenue generated by a business before deducting any expenses or taxes. It includes all sales, income, and other sources of revenue from the company's operations.