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TikTok Ads Ad Group

Total Cost by Ad Group is the sum of all costs incurred on a specific ad group, including ad spend and any additional fees. It helps track campaign performance and optimize budget allocation.

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Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad Group"?
The Total Cost by Ad Group metric in TikTokAds refers to the sum of all costs incurred for a specific ad group across all campaigns. It includes the costs for ad placements, targeting, and any other associated expenses. This metric helps advertisers track their spending and optimize their budget by identifying high performing ad groups and adjusting the budget allocation accordingly. By monitoring this metric regularly, advertisers can make data-driven decisions to improve their overall return on ad spend and drive more effective campaigns.
Example: The Total Cost by Ad Group metric is useful for understanding which ad groups are generating the highest costs in a campaign. For example, a clothing retailer may use this metric to determine which ad groups are driving up their advertising costs and adjust their strategy accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Group using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Group on the Performance screen
  6. 6
    Get Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Group
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

Set Goals to track and improve your performance
Performance Screen

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TikTok Ads integration with Databox Track Ad Group from TikTok Ads in Databox GET STARTED

General

  • Description
    Total Cost by Ad Group is the sum of all costs incurred on a specific ad group, including ad spend and any additional fees. It helps track campaign performance and optimize budget allocation.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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