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Stripe Churned MRR by Plan Name

Churned MRR by Plan Name is a metric that measures the lost revenue from canceled or downgraded subscriptions, segmented by different plan names. It helps to identify which plans have higher or lower churn rates and take actions to reduce churn.

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Churned MRR by Plan Name 2.190,879

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Tech details

Churned MRR by Plan Name is a metric that tracks the amount of revenue lost over a given time period from customers who cancel their subscriptions or downgrade their plans, broken down by the specific plan they were on. This metric helps businesses understand which plans are experiencing higher churn rates and can inform strategic decisions around pricing, product features, and customer retention efforts. We calculate Churned MRR by Plan Name by considering all 'canceled' subscriptions that either have already ended or will end after the start of the selected date range. We exclude 'canceled' trial subscriptions and 'canceled' subscriptions from customers who currently have 'active' or 'past due' subscriptions. If a subscription was canceled due to a failed payment, we add the amount of such subscription on the date when the payment failed, which is equivalent to the subscription's end date. For all other subscriptions, we add their amounts on the date when their current payment period ended. If your subscriptions contain multiple subscription items and you apply discounts, the total value of this metric will be higher than the total value of an equivalent non-dimensional metric, as subscription discounts cannot be divided among multiple subscription items.

Example: Churned MRR by Plan Name metric can help a subscription-based business identify which pricing plan is causing the most loss in revenue due to customer churn, allowing them to adjust pricing and features to reduce churn and increase revenue.

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How to track Churned MRR by Plan Name in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Churned MRR by Plan Name using Databox, follow these steps:

1
Connect Stripe that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Churned MRR by Plan Name on the Performance screen
6
Get Churned MRR by Plan Name performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Churned MRR by Plan Name

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