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Stripe Churned MRR by Plan Name

Churned MRR by Plan Name is a metric that measures the lost revenue from canceled or downgraded subscriptions, segmented by different plan names. It helps to identify which plans have higher or lower churn rates and take actions to reduce churn.

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Churned MRR by Plan Name 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Churned MRR by Plan Name"?
Churned MRR by Plan Name is a metric that tracks the amount of revenue lost over a given time period from customers who cancel their subscriptions or downgrade their plans, broken down by the specific plan they were on. This metric helps businesses understand which plans are experiencing higher churn rates and can inform strategic decisions around pricing, product features, and customer retention efforts. We calculate Churned MRR by Plan Name by considering all 'canceled' subscriptions that either have already ended or will end after the start of the selected date range. We exclude 'canceled' trial subscriptions and 'canceled' subscriptions from customers who currently have 'active' or 'past due' subscriptions. If a subscription was canceled due to a failed payment, we add the amount of such subscription on the date when the payment failed, which is equivalent to the subscription's end date. For all other subscriptions, we add their amounts on the date when their current payment period ended. If your subscriptions contain multiple subscription items and you apply discounts, the total value of this metric will be higher than the total value of an equivalent non-dimensional metric, as subscription discounts cannot be divided among multiple subscription items.
Example: Churned MRR by Plan Name metric can help a subscription-based business identify which pricing plan is causing the most loss in revenue due to customer churn, allowing them to adjust pricing and features to reduce churn and increase revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Churned MRR by Plan Name in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Churned MRR by Plan Name using Databox, follow these steps:

  1. 1
    Connect Stripe that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Churned MRR by Plan Name on the Performance screen
  6. 6
    Get Churned MRR by Plan Name performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Churned MRR by Plan Name
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Stripe integration with Databox Track Churned MRR by Plan Name from Stripe in Databox GET STARTED

Stripe Churned MRR by Plan Name included in Dashboard Templates 1

  • Live view

    Stripe MRR & Churn Overview

    The Stripe MRR + Churn dashboard template helps you monitor your churn rate and track the growth of MRR. It ensures you are retaining customers as you acquire new ones.

    Stripe

Stripe Churned MRR by Plan Name included in Report Templates 1

  • Details

    Stripe SaaS Revenue Report

    This report is designed for SaaS leaders, providing in-depth analysis of MRR, customer churn, and revenue growth metrics. This dynamic overview integrates key performance indicators such as ARPU, LTV, customer retention, and MRR breakdowns.

    Stripe

General

  • Description
    Churned MRR by Plan Name is a metric that measures the lost revenue from canceled or downgraded subscriptions, segmented by different plan names. It helps to identify which plans have higher or lower churn rates and take actions to reduce churn.
  • Category
    Payment Processing
  • Subcategory
    Revenue
  • Date Added
    2015-04-28

Specification

  • Metric Type
    event
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 12 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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