Spam Report Drops by Category metric indicates the number of emails not delivered to subscribers' spam folders, categorized by the reason for the drop.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Spam Report Drops by Category using Databox, follow these steps:
The Delivered metric refers to the number of emails that have been successfully delivered to their intended recipient's inbox, as confirmed by the receiving server.
The Opens by Device metric shows the percentage of email opens broken down by the device used by the recipient (e.g. desktop, mobile).
The Opens by Client metric shows the number of times an email was opened by different email clients such as Gmail, Outlook, or Apple Mail.
Unique Opens by Device is a metric that measures the number of unique email opens based on the type of device used by the recipient.
The Clicks metric measures how many times a recipient clicked on a link within the email.
Clicks by Category metric represents the number of unique clicks generated by each link category in your email such as CTA, product links, or social media links. It helps you analyze subscriber behavior and measure the effectiveness of your email content.
Unsubscribe Drops by Category measures the proportion of recipients who unsubscribed from emails by category/type, helping identify which types of emails are more likely to result in unsubscribes.
The Invalid emails metric represents the number of emails that were not delivered due to invalid or non-existent recipient email addresses.