Moz
Domain Authority Domain Authority is a search engine ranking score developed by MOZ that predicts a website's ability to rank on search engine result pages (SERPs) based on various factors such as link equity, content quality, and website popularity, on a scale of 1 to 100.
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Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a higher likelihood of ranking well.
DA takes into account various factors, including the number and quality of backlinks, website age, and content relevance. While it is not a direct metric used by search engines, it serves as a valuable reference point for SEO professionals and marketers to assess a site’s potential search performance.
A good Domain Authority score varies depending on factors such as industry, competition, and website type. Generally, newer websites or those in highly competitive niches might have lower DAs, while established and authoritative sites could have higher scores.
A Domain Authority of around 30-50 is considered average, while scores above 60 are considered good, and scores above 80 are exceptional.
According to our Ahrefs Benchmarks for All Companies, the Ahrefs DA should be at least 30.
Another similar group, Semrush Benchmarks for All Companies, has a slightly lower authority score: 20.
However, it is essential to remember that DA should not be the sole metric to evaluate a website’s success; it is more valuable when compared to competitors in the same niche.
Keep up with future trends and instantly compare your performance to companies just like yours, regardless of your industry. Join our Benchmark Groups—it’s anonymous and free for everyone!
Boosting Domain Authority requires a consistent and strategic approach and several tactics can positively impact a website’s DA:
More resources to help you improve:
Used to show a simple Metric or to draw attention to one key number.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Domain Authority using Databox, follow these steps:
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Performance ScreenThis dashboard gives you a full overview of your SEO performance that can help you understand the overall health and authority of your website.
This dashboard includes top SEO key performance indicators that can help you understand the overall health and authority of your website in the eyes of a search engine like Google.
To find a website’s Domain Authority, you can use Moz’s Link Explorer tool or other SEO software that provides this metric, such as Semrush and Ahrefs. Enter the website’s URL, and the tool will display its DA score along with additional SEO insights.
Yes, Domain Authority matters as it provides a relative measure of a website’s authority and potential to rank higher in search results. However, it should not be the only metric considered. Combining DA with other SEO factors gives a more comprehensive view of a website’s overall performance.
Domain Authority indirectly influences rankings. A higher DA suggests a website has a strong link profile and is likely to have valuable content, making it more appealing to search engines. It’s still recommended to focus on overall SEO efforts, as DA is just one of many factors considered by search engines when determining rankings.
Moz
The Top Inbound Links by Domain Authority metric displays a list of websites that link to a particular domain, ranked by the authority of the linking domain. This metric helps identify the most valuable inbound links that can positively impact a website's search engine rankings.
Moz
MozRank is a metric that measures the popularity and authority of a website's external links based on the quantity and quality of links pointing to it.
Moz
Linking C-Blocks is a metric that measures the number of unique IP addresses linking to a domain, with more diverse C-Blocks indicating a stronger and more natural link profile.
Moz
Subdomain MozRank measures the popularity and authority of a particular subdomain on a scale of 0-10. It is based on the quantity and quality of backlinks pointing to that subdomain.
Moz
This metric shows the number of unique root domains that have at least one link pointing to the specified subdomain.
Moz
MozRank Root Domain Combined is a metric that shows the combined MozRank value of all pages on a website's root domain, indicating its overall authority and popularity.
Moz
MozRank measures the popularity and importance of a website's root domain based on the quality and quantity of external links pointing to it.
Moz
MozTrust is a metric that measures the trustworthiness of a website based on the quality of external links pointing to it and the credibility of those linking domains.
