Domain Authority is a search engine ranking score developed by MOZ that predicts a website's ability to rank on search engine result pages (SERPs) based on various factors such as link equity, content quality, and website popularity, on a scale of 1 to 100.
With Databox you can track all your metrics from various data sources in one place.
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a higher likelihood of ranking well.
DA takes into account various factors, including the number and quality of backlinks, website age, and content relevance. While it is not a direct metric used by search engines, it serves as a valuable reference point for SEO professionals and marketers to assess a site’s potential search performance.
A good Domain Authority score varies depending on factors such as industry, competition, and website type. Generally, newer websites or those in highly competitive niches might have lower DAs, while established and authoritative sites could have higher scores.
A Domain Authority of around 30-50 is considered average, while scores above 60 are considered good, and scores above 80 are exceptional.
According to our Ahrefs Benchmarks for All Companies, the Ahrefs DA should be at least 30. Another similar group, Semrush Benchmarks for All Companies, has a slightly lower authority score: 20.
However, it is essential to remember that DA should not be the sole metric to evaluate a website’s success; it is more valuable when compared to competitors in the same niche.
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Boosting Domain Authority requires a consistent and strategic approach and several tactics can positively impact a website’s DA:
More resources to help you improve:
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Domain Authority using Databox, follow these steps:
This dashboard includes top SEO key performance indicators that can help you understand the overall health and authority of your website in the eyes of a search engine like Google.
This dashboard gives you a full overview of your SEO performance that can help you understand the overall health and authority of your website.
To find a website’s Domain Authority, you can use Moz’s Link Explorer tool or other SEO software that provides this metric, such as Semrush and Ahrefs. Enter the website’s URL, and the tool will display its DA score along with additional SEO insights.
Yes, Domain Authority matters as it provides a relative measure of a website’s authority and potential to rank higher in search results. However, it should not be the only metric considered. Combining DA with other SEO factors gives a more comprehensive view of a website’s overall performance.
Domain Authority indirectly influences rankings. A higher DA suggests a website has a strong link profile and is likely to have valuable content, making it more appealing to search engines. It’s still recommended to focus on overall SEO efforts, as DA is just one of many factors considered by search engines when determining rankings.
Domain Authority by Competitor is a metric that analyzes a website's authority by comparing it to its top-ranking competitors. It helps in understanding the gap in authority, building a more competitive SEO strategy.
Top Linking Root Domains by Domain Authority metric provides a list of websites with the highest authority links aim to enhance site's authority.
Subdomain MozRank (External Equity) is a Moz metric that measures the popularity and authority of a specific subdomain based on the quantity and quality of links pointing to it from external sites.
Page Authority by Competitor is a metric that measures how strong a website's pages are compared to its competitors, based on factors like backlinks, content quality, and user engagement.
MozRank measures the popularity and importance of a website's root domain based on the quality and quantity of external links pointing to it.
MozRank Subdomain Combined is a Moz metric that calculates the combined power of all the subdomains of a website based on their MozRank. It helps to understand the overall authority of a website.
The Links metric in MOZ refers to the number of external links pointing to a specific website. It is an important factor in determining a website's authority and relevance in search engine rankings.
The Subdomains Linking metric measures the number of unique subdomains that are linking to a particular domain. It provides insight into the domain's backlink profile and the diversity of referring domains.