Total Impressions by Page Update is a metric that measures how many times the content on a LinkedIn Company Page has been seen by users, providing insights into the reach and visibility of each update.
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Used to show comparisons between values.
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Total Shares metric on LinkedIn Company Pages measures how many times your company updates have been shared by your page followers or other LinkedIn users.
The Total Comments metric on LinkedIn Company Pages indicates the total number of comments left on the page's posts by users. It shows engagement and interaction levels.
The Engagement Rate measures how effectively your content engages the audience. It's calculated by dividing total interactions (likes, comments, shares, clicks) by impressions. A higher rate indicates stronger audience interest and content relevance.
Shares by Page Update measures the number of times your Company Page updates have been shared by LinkedIn members, providing insights into engagement and reach of your content.
Company Home Page Views is a metric that tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content.
The Company Home Page Unique Views metric tracks the number of distinct users who visit your company's home page. It helps gauge how many individual people are exploring your company profile, excluding repeat visits from the same user. This metric provides insight into the reach and visibility of your page.
The Career Page Views (mobile) by Company Size metric tracks the total number of visits to the Careers section of your company's page from mobile devices. It helps monitor mobile user engagement with your job opportunities and company-related career content, split up Company Sizes.
Total unique viewers who made engaged plays on the video. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric.