Revenue by Source is a metric that shows how much money a business earns from different channels such as direct traffic, organic search, social media, email marketing, paid search, etc. It helps to evaluate the performance of each channel and decide on resource allocation and optimization strategies.

With Databox you can track all your metrics from various data sources in one place.

Revenue by Source 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Revenue by Source"?
The Revenue by Source metric in Google Analytics tracks the amount of revenue generated by each traffic source or marketing channel. This metric is useful for evaluating the effectiveness of your marketing campaigns and identifying which channels are driving the most revenue to your website. With this information, you can adjust your marketing spend and optimize your campaigns to achieve better results and increase your website's overall revenue.
Example: Analyzing revenue generated through website traffic from search ads vs. email campaigns to determine which channel is more effective at driving sales.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Revenue by Source in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Revenue by Source using Databox, follow these steps:

  1. 1
    Connect Google Universal Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Revenue by Source on the Performance screen
  6. 6
    Get Revenue by Source performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Revenue by Source
Google Universal Analytics integration with Databox Track Revenue by Source from Google Universal Analytics in Databox GET STARTED

Basics

  • Description
    Revenue by Source is a metric that shows how much money a business earns from different channels such as direct traffic, organic search, social media, email marketing, paid search, etc. It helps to evaluate the performance of each channel and decide on resource allocation and optimization strategies.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2015-04-28
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsreporting.googleapis.com/v4/reports:batchGet

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