The User Engagement by Platform metric in Google Analytics 4 measures how engaged users are on each platform or device they use to access your website or app. It takes into account various user interactions such as clicks, scrolls, views, and other events to provide insights into the level of engagement and user behavior on different platforms.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track User Engagement by Platform using Databox, follow these steps:
This metric calculates the number of transactions made by unique purchasers, grouped by the source of the session that led to the transaction.
The Active Users by Session Medium metric shows the number of unique users who have had at least one session on your website or app, broken down by the medium that brought them to your site (e.g. organic search, paid search, social media, etc.)
Average Purchase Revenue by Session Source shows the average revenue generated from each session, segmented by the source of the session. It helps to identify the most valuable sources of traffic for generating revenue.
Engagement Rate by Medium is a metric in GoogleAnalytics4 that measures the level of engagement users have with your website or app by different sources of traffic such as organic or paid search, social media, email, etc. It helps you understand which sources are driving the highest engagement and adjust your marketing efforts accordingly.
Event Count by Session Campaign is a metric that shows the total number of events triggered within a session that originated from a particular campaign source or medium. It helps measure the effectiveness of campaigns by tracking user engagement through events.
The Event Count per User by Country metric shows the average number of events triggered by each user from a specific country within a particular time frame, giving insights into engagement and activity levels across geographic locations.
The Total Ad Revenue by Session Source metric shows the sum of revenue generated from advertisements based on the source of the session (such as direct, organic search, social media, etc.) for a given time period.
The Total Revenue by Landing Page metric measures how much revenue each landing page on a website generates. This helps to identify the most effective pages for driving sales and optimizing marketing efforts.