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Google Analytics 4 User Engagement by Platform

The User Engagement by Platform metric in Google Analytics 4 measures how engaged users are on each platform or device they use to access your website or app. It takes into account various user interactions such as clicks, scrolls, views, and other events to provide insights into the level of engagement and user behavior on different platforms.

With Databox you can track all your metrics from various data sources in one place.

User Engagement by Platform 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "User Engagement by Platform"?
The User Engagement by Platform metric in Google Analytics 4 measures the level of engagement of users with your website or app based on the platform they are using, such as desktops, mobile devices, or tablets. This metric helps you understand how users interact with your platform on different devices and identify areas for improvement in your user experience. It includes metrics such as the average session duration, bounce rate, and the number of engaged sessions, which can be used to optimize your platform for different platforms and improve overall user engagement.
Example: Example use case: Understanding which platform is driving the highest user engagement (such as time on site or number of pages viewed) to inform channel investment and content optimization strategy.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track User Engagement by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track User Engagement by Platform using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put User Engagement by Platform on the Performance screen
  6. 6
    Get User Engagement by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of User Engagement by Platform
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track User Engagement by Platform from Google Analytics 4 in Databox GET STARTED

Basics

  • Description
    The User Engagement by Platform metric in Google Analytics 4 measures how engaged users are on each platform or device they use to access your website or app. It takes into account various user interactions such as clicks, scrolls, views, and other events to provide insights into the level of engagement and user behavior on different platforms.
  • Category
    Website Analytics
  • Subcategory
    Contact engagement
  • Date Added
    2021-01-19
  • Default Format
    Duration
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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