The User Engagement by Platform metric in Google Analytics 4 measures how engaged users are on each platform or device they use to access your website or app. It takes into account various user interactions such as clicks, scrolls, views, and other events to provide insights into the level of engagement and user behavior on different platforms.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track User Engagement by Platform using Databox, follow these steps:
The Engaged Sessions by Platform metric measures the number of sessions that had a high level of engagement, such as longer than average session duration or multiple pageviews, broken down by the platform used to access the website or app.
Conversions by Device Category metric measures the number of conversions made by visitors categorized by their device types such as desktop, mobile, and tablet. This metric helps you identify which device type is driving the majority of your conversions, allowing you to optimize your website or campaigns accordingly.
The Active Users by Page Title metric shows the total number of users who visited a specific page on your website during a specified time period. It is useful for analyzing the popularity and engagement of individual pages.
The Active Users by Event metric shows the number of unique users who have triggered a specific event at least once during a specified time period.
ARPPU by Platform is a metric that measures the average revenue per paying user on different platforms. It helps businesses understand how much revenue they are generating from users who make a purchase on each platform.
Engagement Rate by Page Path is a metric in Google Analytics 4 that measures the amount of engagement (e.g. time on page, interactions) per page view, averaged across all pageviews for a given page path. It helps quantify the effectiveness of content on a particular page in driving user engagement.
The Views by Page Path metric shows the number of visits to each page on a website, making it easy to identify the most popular pages and track user behavior.
The Total Ad Revenue by Country metric shows the total amount of revenue generated from advertising in different countries. It helps to identify the top-performing countries where ad campaigns are most successful.