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Google Analytics 4
User Engagement by Platform
The User Engagement by Platform metric in Google Analytics 4 measures how engaged users are on each platform or device they use to access your website or app. It takes into account various user interactions such as clicks, scrolls, views, and other events to provide insights into the level of engagement and user behavior on different platforms.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "User Engagement by Platform"?
The User Engagement by Platform metric in Google Analytics 4 measures the level of engagement of users with your website or app based on the platform they are using, such as desktops, mobile devices, or tablets. This metric helps you understand how users interact with your platform on different devices and identify areas for improvement in your user experience. It includes metrics such as the average session duration, bounce rate, and the number of engaged sessions, which can be used to optimize your platform for different platforms and improve overall user engagement.
Example: Example use case: Understanding which platform is driving the highest user engagement (such as time on site or number of pages viewed) to inform channel investment and content optimization strategy.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track User Engagement by Platform in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track User Engagement by Platform using Databox, follow these steps:
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1Connect Google Analytics 4 that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put User Engagement by Platform on the Performance screen
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6Get User Engagement by Platform performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of User Engagement by Platform
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe User Engagement by Platform metric in Google Analytics 4 measures how engaged users are on each platform or device they use to access your website or app. It takes into account various user interactions such as clicks, scrolls, views, and other events to provide insights into the level of engagement and user behavior on different platforms.
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CategoryWebsite Analytics
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SubcategoryContact engagement
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Date Added2021-01-19
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsYes
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to tomorrow.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatDuration
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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