The User Engagement by Platform metric in Google Analytics 4 measures how engaged users are on each platform or device they use to access your website or app. It takes into account various user interactions such as clicks, scrolls, views, and other events to provide insights into the level of engagement and user behavior on different platforms.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track User Engagement by Platform using Databox, follow these steps:
Active Users by Session Source/Medium metric tracks the number of users currently active on the website, segmented by the source and medium through which they arrived. It provides insights into how different marketing channels drive real-time user engagement.
The Event Count per User by Country metric shows the average number of events triggered by each user from a specific country within a particular time frame, giving insights into engagement and activity levels across geographic locations.
The New Users by Event metric measures the number of unique users who triggered specific events on your website or app who had not previously visited or engaged with your property.
Purchase Revenue by Platform is a Google Analytics 4 metric that shows the revenue generated from purchases across different platforms, such as desktop, mobile, and tablet. Its main purpose is to help businesses determine which platform is generating the most revenue and optimize their marketing efforts accordingly.
The Purchase Revenue by Source metric tracks the total revenue generated by each traffic source for purchases made on your website.
The Views by Session Source metric in Google Analytics 4 measures the number of page views generated by each traffic source, including direct, organic search, social media, email, and referral traffic, within a single session.
Total Users by Platform measures the number of unique users who accessed your website or app from different devices or operating systems such as desktop, mobile, tablet, Android, iOS, etc.
The Total Users by Event metric shows the unique number of users who triggered a specific event on your website or app within a selected time period.