The User Engagement by Platform metric in Google Analytics 4 measures how engaged users are on each platform or device they use to access your website or app. It takes into account various user interactions such as clicks, scrolls, views, and other events to provide insights into the level of engagement and user behavior on different platforms.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track User Engagement by Platform using Databox, follow these steps:
The Sessions by Landing Page + Query string metric measures the number of sessions that start with a specific page on a website, providing insights into which pages are most effective at attracting visitors.
The Sessions by Session Google Ads Keyword Text metric in Google Analytics 4 measures the number of sessions in which a specific Google Ads keyword was responsible for driving traffic to a website. It helps marketers evaluate the effectiveness of their Google Ads campaigns and optimize them to improve their website's performance.
Views per Session is a Google Analytics 4 metric that calculates the average number of pages viewed during a single session on your website or app.
Active Users by Session Campaign metric in Google Analytics 4 indicates the number of users who have engaged with your website or app through a specific campaign within a given session.
The Average Purchase Revenue by Device Category metric shows the average revenue generated from a purchase made on a website, segmented by the type of device used to make the purchase, such as desktop, mobile, or tablet.
ARPPU (Average Revenue Per Paying User) by Medium measures the average revenue earned from each paying user within a specific traffic source or marketing channel. It helps identify the most profitable sources of traffic and assists in optimizing marketing campaigns.
The Total Ad Revenue by Session Source metric shows the sum of revenue generated from advertisements based on the source of the session (such as direct, organic search, social media, etc.) for a given time period.
The Total Users by Session Source metric indicates the number of unique users who have interacted with the website or app, grouped by the source of the session they arrived from.