The User Engagement by Platform metric in Google Analytics 4 measures how engaged users are on each platform or device they use to access your website or app. It takes into account various user interactions such as clicks, scrolls, views, and other events to provide insights into the level of engagement and user behavior on different platforms.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track User Engagement by Platform using Databox, follow these steps:
The Sessions by Page Path and Query String metric in Google Analytics 4 measures the number of sessions that include a specific web page path, helping to identify popular content and potential site issues.
Conversions by Medium is a Google Analytics 4 metric that shows the number of conversions generated through different traffic sources such as organic search, paid advertising, email, social media, etc.
Average Purchase Revenue is a metric in Google Analytics 4 that measures the average revenue generated per transaction. It helps businesses understand the value of each purchase and identify opportunities to increase revenue per customer.
Engagement Rate by Event is a metric that measures the level of interaction and interest your audience has with your content. It calculates the percentage of sessions that included a specific event type, such as video views or button clicks.
The Event Count by Page Title metric in Google Analytics 4 is a measurement of how many times a specific event was triggered on a particular page. This is useful for understanding which pages are driving user engagement and can aid in optimizing website performance.
Events per Session is a metric in Google Analytics 4 that calculates the average number of events triggered per user session on a website or mobile app.
Sessions per User by Session Medium is a metric that tells you the average number of sessions per user, broken down by the different mediums that brought them to your website (e.g. organic search, social media, email, etc.). It helps you understand the effectiveness of your marketing channels and how engaged your users are with your website.
The Total Revenue by Platform metric measures the total amount of revenue generated by each platform (e.g. desktop, mobile) that visitors use to access your website or app.