The View-Through Conversion by Campaign by Ad Group metric measures the number of times a user saw an ad, didn't click on it, but later converted on the website. It helps to assess the value of display ads in terms of generating conversions.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track View-Through Conversion by Campaign and Ad Group using Databox, follow these steps:
Clicks is a metric that measures the number of times users click on an ad and are directed to the advertiser's website or landing page. It helps advertisers gauge ad performance and user engagement.
This metric measures the number of clicks received by each keyword in a specific campaign. It helps determine which keywords are driving the most traffic to a website and allows for optimization of ad placement and bidding strategies.
Conversions by Campaign is a metric that tracks the number of conversions (such as leads or sales) that have been generated by each individual campaign in your Google Ads account. This metric can help you identify which campaigns are driving the most valuable results for your business.
The Conversions by Keyword Id by Campaign by Keyword metric calculates the number of conversions generated by a specific keyword within a campaign, allowing for optimization of keyword targeting and budget allocation.
The All Conversions by Campaign by Ad Group metric measures the total number of conversions attributed to a specific campaign and ad group within a certain time frame, including all conversion types such as purchases, form fills, phone calls, etc.
The Conversion Value by Keyword Id by Campaign by Keyword metric shows the total value generated by each specific keyword in a campaign, and allows for tracking of which keywords are leading to successful conversions.
CTR by Campaign by Ad Group is a performance metric that measures the click-through rate (CTR) of ads within specific ad groups in different campaigns. It provides insights into ad effectiveness and helps optimize campaigns for better ROI.
Search Impression Share measures how often your ads are shown in relation to the total available impressions in Google search results for your chosen keywords. It helps assess potential missed opportunities.