Dashboard Examples / Marketing / Social Media / TikTok Ads Engagement Overview
Share template LinkedIn Facebook Twitter

TikTok Ads Engagement Overview Dashboard Template

Template created by Databox Databox
Stay on top of your TikTok PPC performance with the TikTok Ads Engagement Overview dashboard template. This interactive dashboard is the perfect fit for marketing teams, agencies and PPC experts. It displays key PPC engagement metrics from TikTok, such as Paid Likes, Comments, Shares, Followers... and more, enabling you to monitor performance, analyze data, and make informed decisions about your PPC engagement strategy.

Uses one-click integrations:

  • TikTok Ads TikTok Ads

If you don’t use TikTok Ads, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

Get this dashboard for free

What you can learn from this TikTok Ads Engagement Overview Dashboard Template

Connect your TikTok Ads account, and you’ll learn:

  • How are my ad campaigns trending within a desired time frame? Track the number of frequency, paid likes and paid followers your campaigns receive within the determined time period. You can also compare them to previous periods to see if there are any major changes. And if you notice a significant change in numbers take the time and drill deeper to find the root causes.
  • What are our highest-performance TikTok Ad campaigns? Which campaigns receive the most lkes and followers? Which has a lower frequency? Measure and compare campaigns so you can make adjustments accordingly.
  • Are the numbers of your TikTok Ads campaign's comments and shares on the rise? Track the numbers of comments and shares for your TikTok Ads campaigns and monitor their trends in real time. If they start trending down over longer time period it is time to take steps and change the current PPC strategy.
  • How often are people seeing your ads in their news feeds? Keep track of frequency of your ad campaigns. Compare what you're seeing to previous time periods.

Pull additional data using our deep integration with TikTok Ads

What other campaign metrics can you track and visualize with our integration with TikTok Ads? Almost anything:

  • Individual campaign and ad performance
  • Clicks, downloads, leads, and sales
  • Cost per impression (CPM), click (CPC), and lead (CPL)
  • Return on ad spend (ROAS)
  • Ad spend and overall budget
  • Progress towards your campaign goals, and more

In Databox, there are almost 100 TikTok Ads metrics already built and ready for you to visualize in a variety of different ways. With the use of Metric Builder and Data Calculations, the range of different metrics and metric combinations you can track from TikTok Ads widens.

Read more about Databox’s TikTok Ads integration.

TikTok Ads TikTok Ads metrics included in this template
  • Paid Comments

    The number of comments your video creative received within 1 day of a user seeing a paid ad during the specified Date Range.

  • Paid Followers

    The number of new followers that were gained within 1 day of a user seeing a paid ad during the specified Date Range. This metrics is only for Spark Ads.

  • Paid Followers by Campaign

    The number of new followers that were gained within 1 day of a user seeing a paid ad during the specified Date Range split up by Campaings. This metrics is only for Spark Ads.

  • Frequency by Campaign

    The average number of times each person saw your ad during specified Date Range split up by Campaigns.

  • Paid Likes

    The number of likes your video creative received within 1 day of a user seeing a paid ad during the specified Date Range.

  • Paid Likes by Campaign

    The number of likes your video creative received within 1 day of a user seeing a paid ad during the specified Date Range split up by Campaings.

  • Paid Shares

    The number of times your video creative was shared within 1 day of a user seeing a paid ad during the specified Date Range.

  • Total Cost by Campaign

    The estimated total amount of money you've spent on your campaign, ad group or ad during its schedule for the specified Date Range split up by Campaings.

More 1-click dashboard templates

TikTok Ads Account Overview
TikTok Ads Account Overview
Get a high level overview of the performance of your TikTok Ads account.
TikTok Ads
Customize dashboard
Explore all of Databox’s functionalities:

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

Get Started