Monthly Marketing Performance HubSpot & GA4 Dashboard Template

What you’ll learn from this Monthly Marketing Performance HubSpot Marketing & GA4 Dashboard Template:

By connecting your HubSpot Marketing and Google Analytics 4 accounts, you’ll learn:

• If your sessions are trending up or down on a daily/monthly/quarterly basis? Track the number of sessions your website is getting on a regular basis. By comparing this number to previous periods, you can gain more insights and take appropriate steps to ensure that it continues to go up rather than stagnate or decline. 
• Which sources bring in the most new contacts? Identify the specific sources that bring in the most new contacts to your website. This will help you focus your efforts where you are most likely to see an ROI when it comes to increasing the number of users. Whether it is upping your Social Media budget or investing more in your Email campaigns
• Are you on track to reach your lead generation goals? Keep an eye on your performance when it comes to lead generation in real time and if it seems that you might fall short of your goal make sure that you use the time left and take immediate steps to change your strategy and increase lead generation
• How good is your overall marketing performance? Keep a close eye on you most important marketing performance metrics to ensure your business growth. By tracking sessions, contacts, leads, customers, bounce rate and more, in real time, you will be able to make changes in your strategy on the go when you see any of them trending down.

What else can you track and visualize with our deep integration with Google Analytics 4 and HubSpot Marketing?

When it comes to attributing to your traffic and conversions, almost anything:

• Website Engagement
• Traffic and lead demographics
• Mapping out the customer journey
• Calculate average revenue per user/ARPU
• Website and app engagement
• The conversion rate(s) throughout your marketing and sales funnel(s)
• Monitor campaign improvements and growth over time
• Monitor audience growth over time.

There are many, many different metrics and metric combinations you can track using Google Analytics 4. And in Databox, you can quickly visualize 100s of Google Analytics 4 and HubSpot Marketing metrics in a variety of different ways. Read more about Databox’s Google Analytics 4 and HubSpot Marketing integrations.