Google Analytics Website Engagement Dashboard Template

Template created by Databox Databox
Use this free dashboard template to monitor how visitors are engaging with your website, with metrics including average time on page, bounce rate, average session duration, the number of unique visitors to your website and % returning visitors and goal conversion rate.

Uses one-click integrations:

  • Google Universal Analytics Google Universal Analytics

If you don’t use Google Universal Analytics, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you can learn from this Google Analytics Website Engagement Dashboard Template

In this Google Analytics KPI dashboard template, you’ll be able to see how well your website is performing at a high level. No more looking high and low for data. By connecting your Google Analytics account, you’ll learn:

  • How much traffic does my website get daily or monthly? Track the number of new and returning visitors to your website within a specific period of time. Compare these numbers with previous months to see if you’re doing a good job of attracting new users and engaging current followers (or both).
  • Which channels are driving traffic to my website? Identify which channels drive quality traffic to your website and require extra focus and the ones that are underperforming, so you know which ones to optimize or cut.
  • How long do visitors spend on my website on average? Measure how much time on average your website visitors spend actively engaged on your website. Prioritize adjustments to the appropriate pages and make improvements.
  • Which pages on my website are viewed the most? Find out which pages your website visitors view most and better understand the content, products, and/or services that resonate most and prioritize improvements to the appropriate pages.
  • What is the average time users spend on a specific webpage? Track the specific website pages that your visitors view the longest for a better understanding of the content that resonates best.
  • What’s my overall goal conversion rate? See how many of your website visitors have completed the desired or expected action(s) and what percentage of them completed the goals you’ve set in Google Analytics.

Pull additional data using our deep integration with Google Analytics.

What else can you track and visualize with our deep integration with Google Analytics? When it comes to attributing your to traffic and conversions, almost anything:

  • Website traffic and conversions
  • Traffic and lead demographics
  • SEO results
  • Social media engagement
  • Paid advertising
  • Landing page performance
  • Campaign performance using custom events

There are many, many different metrics and metric combinations you can track using Google Analytics. And in Databox, you can quickly visualize 100s of Google Analytics metrics in a variety of different ways.

Read more about Databox’s Google Analytics integration.

Google Universal Analytics Google Universal Analytics metrics included in this template
  • Bounce Rate

    Bounce rate is a metric that measures the percentage of visitors who leave a website after visiting only one page. A high bounce rate is often an indicator of poor website user experience or irrelevant content.

  • Goal Completion

    Goal Completion is a metric in Google Analytics that measures the number or percentage of times a user completes a specific action. It helps to track and analyze the success of a website or marketing campaign.

  • Goal Conversion Rate

    The Goal Conversion Rate is a metric in Google Analytics that measures the percentage of users who completed a specific goal, such as making a purchase or filling out a form, out of all users who visited a website or landing page.

  • % New Sessions

    % New Sessions is a metric that shows the percentage of users who are visiting a website for the first time. It can be used to track the success of marketing campaigns in attracting new visitors.

  • Pages / Session

    Pages per session is a Google Analytics metric that refers to the average number of pages viewed during a single session by a user on a website.

  • Pageviews by Page

    The Pageviews by Page metric is a count of how many times a specific page on a website has been viewed over a certain time period, typically a day or a month. It helps track the popularity of each page and can provide insights into user behavior and website performance.

  • Sessions by Channel

    The Sessions by Channel metric in Google Analytics measures the number of user sessions coming from various traffic sources such as organic search, direct, referral, social, and paid.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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