Whenever KPIs around content marketing success is shared or reported on, they’re typically followed up with, “yeah, but how can we attribute sales to this?” ...
Did you know that content marketing costs up to 41% less per lead than paid search? Marketing teams know that content is a great, cost-effective ...
Content marketing costs up to 41% less per lead than paid search; it’s no wonder why so many of us are relying on it as ...
If you have anything to do with your business’s website, you’ve probably either heard or said the phrase “SEO takes time” before. And it’s a ...
Google is making it increasingly difficult for website owners to drive traffic. Sure, companies like HubSpot drive millions of visitors each month from Google. But ...
Ahrefs is a comprehensive SEO tool, which makes it both a valuable addition to your marketing toolset and a beast to learn. To help you ...
Keyword research and analysis can be costly, but it doesn’t have to be. For access to industry-leading keyword research tools like Moz, Ahrefs, or SEMrush, ...
If you feel your videos are underperforming, play rate should be the very first metric you look at. Video play rate measures your ratio of ...
Developing an internal linking strategy is one of the simplest ways to increase your rankings and improve your user experience. Like backlinks, internal links—links from ...
If you’re looking to increase your sales—and aiming to do so through search—you have two options: SEO and PPC. SEO best practices can get your ...
Content and SEO have a complicated relationship. SEO has a history of making content worse. A decade ago, the internet was filled with low-quality and ...
It’s notoriously difficult to track the success of a content marketing strategy. Content marketing is viewed as a long-term strategy; it’s uncommon for a person ...
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