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Mailchimp Automations Open Rate

Automations Open rate is the percentage of subscribers who opened an email in an automated series. It helps measure engagement and the effectiveness of the automation.

With Databox you can track all your metrics from various data sources in one place.

Automations Open Rate 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Automations Open Rate"?
The Automations Open Rate metric in Mailchimp measures the percentage of subscribers who have opened an email within a specific automated workflow. It allows marketers to understand how engaged subscribers are with the automated content provided at each stage of the workflow. Marketers can use this metric to optimize the content of their automations and improve subscriber engagement and retention.
Example: Automations Open rate metric: a trigger sends an email to subscribers after they purchase a product. It measures how many opened that email and engaged in making another purchase.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Automations Open Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Automations Open Rate using Databox, follow these steps:

  1. 1
    Connect Mailchimp that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Automations Open Rate on the Performance screen
  6. 6
    Get Automations Open Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Automations Open Rate
Mailchimp integration with Databox Track Automations Open Rate from Mailchimp in Databox GET STARTED

General

  • Description
    Automations Open rate is the percentage of subscribers who opened an email in an automated series. It helps measure engagement and the effectiveness of the automation.
  • Category
    Email
  • Subcategory
    Automations
  • Date Added
    2015-04-28

Specification

  • Metric Type
    current
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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