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Mailchimp
Automations Open Rate
Automations Open rate is the percentage of subscribers who opened an email in an automated series. It helps measure engagement and the effectiveness of the automation.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Automations Open Rate"?
The Automations Open Rate metric in Mailchimp measures the percentage of subscribers who have opened an email within a specific automated workflow. It allows marketers to understand how engaged subscribers are with the automated content provided at each stage of the workflow. Marketers can use this metric to optimize the content of their automations and improve subscriber engagement and retention.
Example: Automations Open rate metric: a trigger sends an email to subscribers after they purchase a product. It measures how many opened that email and engaged in making another purchase.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Automations Open Rate in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Automations Open Rate using Databox, follow these steps:
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1Connect Mailchimp that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Automations Open Rate on the Performance screen
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6Get Automations Open Rate performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Automations Open Rate
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionAutomations Open rate is the percentage of subscribers who opened an email in an automated series. It helps measure engagement and the effectiveness of the automation.
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CategoryEmail
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SubcategoryAutomations
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Date Added2015-04-28
Specification
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Metric Typecurrent
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DimensionalNo
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Maximum Value1
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Decimal DigitsYes
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, yearly, quarterly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from now to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPercentage
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksYes
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