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Mailchimp Automations Open Rate

Automations Open rate is the percentage of subscribers who opened an email in an automated series. It helps measure engagement and the effectiveness of the automation.

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Automations Open Rate 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Automations Open Rate"?
The Automations Open Rate metric in Mailchimp measures the percentage of subscribers who have opened an email within a specific automated workflow. It allows marketers to understand how engaged subscribers are with the automated content provided at each stage of the workflow. Marketers can use this metric to optimize the content of their automations and improve subscriber engagement and retention.
Example: Automations Open rate metric: a trigger sends an email to subscribers after they purchase a product. It measures how many opened that email and engaged in making another purchase.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Automations Open Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Automations Open Rate using Databox, follow these steps:

  1. 1
    Connect Mailchimp that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Automations Open Rate on the Performance screen
  6. 6
    Get Automations Open Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Automations Open Rate
Mailchimp integration with Databox Track Automations Open Rate from Mailchimp in Databox GET STARTED

Basics

  • Description
    Automations Open rate is the percentage of subscribers who opened an email in an automated series. It helps measure engagement and the effectiveness of the automation.
  • Category
    Email
  • Subcategory
    Automations
  • Date Added
    2015-04-28
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    current Learn more
  • API Endpoint
    https://{dc}.api.mailchimp.com/3.0/automations

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