The Company Home Page Views by Function metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Functions.
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The Engagement Rate by Page Update measures how effectively your content engages the audience. It's calculated by dividing total interactions (likes, comments, shares, clicks) by impressions split up by Page Updates. A higher rate indicates stronger audience interest and content relevance.
Total All Page Views by Country metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Countries.
The All Page Views by Region metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Regions (this includes areas, cities, and countries).
The All Page Views by Seniority metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Seniorities.
Company Home Page Views (mobile) metric tracks the number of times your company's LinkedIn Page is viewed on mobile devices, providing insights into mobile engagement with your brand.
Total Company Home Page Views (desktop) by Company Size metric measures the number of times your LinkedIn Company Page is viewed by users on desktop devices, providing insights into overall visibility and engagement levels split up by Company Sizes.
Total Impressions by Page Update is a metric that measures how many times the content on a LinkedIn Company Page has been seen by users, providing insights into the reach and visibility of each update.
The time watched for video play-pause cycles that are at least 3 seconds split up by Videos. Video auto-looping will continue to increase this metric for each subsequent play.