Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads, split up by Campaigns. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Leads (Email) by Campaign using Databox, follow these steps:
Clicks by Campaign is a metric that tracks the number of clicks received by each LinkedIn Ads campaign. This metric helps advertisers evaluate the effectiveness of their campaigns and optimize budget allocation.
Clicks by Campaign Group is a metric that measures the total number of clicks that your ads received within a specific campaign group on LinkedIn. It helps track the effectiveness of your campaign groups in terms of generating clicks on your ads.
Percentage of conversions relative to clicks (total conversions divided by clicks), split up by Ads.
Average amount spent on each conversion (total spent divided by conversions).
Total value generated by your conversions (value per conversion times conversions), split up by Campaigns.
Number of times a member opened a lead form, split up by Campaigns.
Number of times a member opened a lead form, split up by Campaign Groups.
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaigns.