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Google Universal Analytics Ecommerce Conv Rate by Channel

The Ecommerce Conv Rate by Channel metric tracks the percentage of website visitors who complete a purchase, broken down by the specific marketing channel that brought them to the site (e.g. organic search, paid search, social media, email).

With Databox you can track all your metrics from various data sources in one place.

Ecommerce Conv Rate by Channel 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Ecommerce Conv Rate by Channel"?
The Ecommerce Conversion Rate by Channel metric in Google Analytics measures the percentage of users who made a purchase on an ecommerce website, broken down by different marketing channels such as organic search, paid search, social media, and direct traffic. This metric helps businesses understand which channels are driving the most valuable traffic and which channels may need optimization to improve conversion rates.
Example: Ecommerce Conv Rate by Channel metric can help identify which marketing channels are driving the most conversions, such as if paid search has a higher conversion rate than organic search.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ecommerce Conv Rate by Channel in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ecommerce Conv Rate by Channel using Databox, follow these steps:

  1. 1
    Connect Google Universal Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ecommerce Conv Rate by Channel on the Performance screen
  6. 6
    Get Ecommerce Conv Rate by Channel performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ecommerce Conv Rate by Channel
Google Universal Analytics integration with Databox Track Ecommerce Conv Rate by Channel from Google Universal Analytics in Databox GET STARTED

Basics

  • Description
    The Ecommerce Conv Rate by Channel metric tracks the percentage of website visitors who complete a purchase, broken down by the specific marketing channel that brought them to the site (e.g. organic search, paid search, social media, email).
  • Category
    Website Analytics
  • Subcategory
    Conversions
  • Date Added
    2015-04-28
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsreporting.googleapis.com/v4/reports:batchGet

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