AOV by Channel metric refers to the average order value generated by each traffic source or channel (e.g. social media, organic search, direct). This metric provides insights into which channels are driving higher-value transactions and helps optimize marketing efforts to increase revenue.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Avg. Order Value by Channel using Databox, follow these steps:
Sessions by Page is a metric that shows the number of sessions in which a particular page was viewed by users on your website. It is useful in determining the popularity and engagement of specific pages on your site.
This metric measures the number of sessions by users who are visiting the website for the first time (new) as well as those who have visited before (returning). It provides insights into user behavior and helps target marketing efforts towards each group.
The Users by Page metric in Google Analytics shows the total number of unique users who have viewed a specific page on your website during a selected time frame.
The Unique Pageviews metric shows the number of sessions that contained views of a specific page or set of pages, where multiple views within a single session are only counted once.
Avg. Time on Page is a metric in Google Analytics that measures the average amount of time users spend on a web page before leaving, providing insights into user engagement and content effectiveness.
The Transactions by Source metric in Google Analytics shows the number of completed purchases that originated from different sources such as direct, organic search, paid search, social, referral, and email.
Revenue is the total amount of income generated by the sale of products or services, as tracked by Google Analytics. It measures the monetary value of transactions on a website or app.
The Avg. Quantity by Source metric in Google Analytics shows the average number of products or items purchased per transaction, broken down by the source of the visitor (e.g. organic search, social media, email, etc.).