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Facebook Ads Purchase ROAS (Return on Ad Spend) by Ad Set

Purchase ROAS by Ad Set metric shows the revenue generated from purchases divided by the cost of the ad set. It measures the effectiveness of ad sets in driving profitable sales and helps optimize campaigns for maximum return on ad spend.

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Purchase ROAS (Return on Ad Spend) by Ad Set 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Purchase ROAS (Return on Ad Spend) by Ad Set"?
The Purchase ROAS by Ad Set metric measures the total amount of revenue generated from purchases attributed to a specific ad set, divided by the total amount spent on that ad set. It is a useful metric to track the effectiveness of advertising campaigns and helps in optimizing ad sets for higher revenue. A high Purchase ROAS indicates that the ad set is generating more revenue than the amount spent on it while a low Purchase ROAS implies that the campaign needs to be reviewed and optimized for better results.
Example: Ad Set A has a Purchase ROAS of $5 while Ad Set B has a Purchase ROAS of $3. This shows that Ad Set A is generating more revenue per dollar spent on ads compared to Ad Set B.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Purchase ROAS (Return on Ad Spend) by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchase ROAS (Return on Ad Spend) by Ad Set using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchase ROAS (Return on Ad Spend) by Ad Set on the Performance screen
  6. 6
    Get Purchase ROAS (Return on Ad Spend) by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchase ROAS (Return on Ad Spend) by Ad Set
Goals

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Performance Screen

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Facebook Ads integration with Databox Track Purchase ROAS (Return on Ad Spend) by Ad Set from Facebook Ads in Databox GET STARTED

Basics

  • Description
    Purchase ROAS by Ad Set metric shows the revenue generated from purchases divided by the cost of the ad set. It measures the effectiveness of ad sets in driving profitable sales and helps optimize campaigns for maximum return on ad spend.
  • Category
    Advertising
  • Subcategory
    ROAS
  • Date Added
    2017-06-12
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/{adAccountId}/insights

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