Gross Revenue Refunds is the total amount of money refunded for app purchases within a given time period, including taxes and fees.
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To track Gross Revenue Refunds using Databox, follow these steps:
The Net Downloads metric in AppFigures refers to the total number of downloads of an app or game across all platforms, including refunds or reinstalls.
Gross Revenue is a key metric used to measure the total income generated from sales of an app, before any deductions such as commission fees or taxes.
The Gross Revenue Refunds by Country metric in AppFigures calculates the total amount of revenue refunded by country, providing insight into refund trends and potential issues with app performance or customer satisfaction.
MRR stands for Monthly Recurring Revenue, which measures the predictable revenue generated by subscription-based businesses on a monthly basis.
Ads Fill Rate is the percentage of ad requests that were successfully filled with ads. It measures the efficiency of ad monetization for an app by showing how often ads are displayed to users when requested.
Ad Campaign Installs are the number of app installs resulting from specific advertising campaigns on various platforms, such as social media or search engines.
Ad Campaign CPC (Cost per Click) is the average amount of money spent per click on an ad, calculated by dividing the total cost of the campaign by the number of clicks generated. It helps measure ad efficiency and inform future budgeting decisions.
Converted Payment Revenue is a metric that measures the total revenue generated by an app or game after all necessary fees (such as app store fees and payment processing fees) have been deducted.