Gross Revenue Refunds is the total amount of money refunded for app purchases within a given time period, including taxes and fees.
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To track Gross Revenue Refunds using Databox, follow these steps:
The Gross Revenue by Country metric in AppFigures shows the total revenue generated by your app in each country where it's available.
The Gross Revenue Subscriptions metric shows the total amount of revenue generated from subscriptions before any deductions or fees.
The First Year Subscribers by Country metric in AppFigures measures the number of subscribers who have been subscribed to a particular app for the first time within the first year of its launch in each country.
The Cancelled Subscriptions by Country metric provides insights into the number of cancelled subscriptions based on the country of origin in a given time frame.
The Trial Conversions by Country metric tracks the number of users who convert from a free trial to a paid subscription in each country where the app is available.
New Grace is a retention metric that measures the percentage of customers who have returned to an app after a period of time, such as 30 or 60 days, and made a new purchase or performed a new action.
Ads Clicks measures the number of clicks on advertisements promoting your mobile app and driving traffic to its download page on app stores.
Ads Requests Filled is a metric that measures the number of times an ad was successfully displayed to a user after a request was made by the app or website. It indicates the effectiveness of ad serving and revenue opportunities for publishers.