Gross Revenue Refunds is the total amount of money refunded for app purchases within a given time period, including taxes and fees.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Gross Revenue Refunds using Databox, follow these steps:
The Promo Codes Used metric in AppFigures tracks the number of promotional codes that have been redeemed by users for a given app or version, allowing developers to gauge the effectiveness of their promotional campaigns.
The Gifts metric in AppFigures tracks the number of app downloads that were gifted to someone, either through the App Store or through promo codes distributed by the developer.
The Gross In-App Purchases Revenue by Country metric shows the total amount of revenue generated through in-app purchases, broken down by country.
Net Revenue by Country is a metric that shows the total revenue earned from an app in different countries after all deductions (such as taxes) have been made. It helps app developers evaluate their performance in specific regions and plan their marketing strategies accordingly.
The Grace Expired Off by Country metric shows the number of app subscriptions that have lapsed due to non-payment ("grace expired") by country.
The New Trial Grace by Country metric in AppFigures measures the number of users who continue to use a subscription after their free trial expires, broken down by country.
The Ad Campaign Impressions by Country metric tracks how many times an ad has been displayed to users in different countries. This helps businesses analyze the reach and effectiveness of their advertising efforts in specific regions.
Estimated Downloads is a metric that gives an approximate number of times your app has been downloaded across all app stores.