Klaviyo Email Performance Dashboard Template

Template created by Databox Databox
Use this Klaviyo dashboard template to learn about your email open and click rates, subscribers growth, and email performance in real-time. Use the unique insights gained to improve your email marketing campaigns and business at large.

Uses one-click integrations:

  • Klaviyo Klaviyo

If you don’t use Klaviyo, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Klaviyo Email Performance Dashboard Template:

Connect your Klaviyo account and learn:

  • How many times did my contacts open my sent email? See how many times your email recipients opened your sent email within a given time frame. Track your opened email data on a daily basis, if people are not opening your emails, it is a sign you need to improve certain email elements, e.g subject lines, time for sending emails, etc.
  • How many times did the link(s) in my sent email get clicked? Track the total number of times that at least one link in your sent email was clicked by its recipients. Track your clicked email data on a daily basis and compare the number of clicks recorded in your latest email campaign to the number of clicks recorded in your previous email campaign? Is there a significant difference? If yes, find out why.
  • What percentage of my subscribers opened my recently sent email? Find out what percentage of your email recipients opened your sent emails after successfully receiving them within a period of time.
  • What percentage of my email recipients clicked on the link(s) in my sent email? Find out what percentage of your email recipients clicked on at least one link in your sent email. A high click-through rate is a good indication that your email is clear, consistent, and compelling.
  • How do I track email bounces? See the total number of emails that did not get delivered to their intended mailing addresses, and were returned back to you for one reason or another. It is crucial to monitor your bounced emails regularly and also remove these email addresses in order to keep your email list up-to-date and to avoid negatively impacting your email deliverability rate.
  • How do I measure the performance and relevance of my email campaigns? Track the percentage of subscribers who clicked on at least one link in your email in comparison to the total number of recipients who opened your email.
  • Are my emails going to spam? View how many of your emails were blocked or flagged as spam by your recipients’ spam filters within a specific time period.

Pull additional data using our deep integration with Klaviyo.

What else can you track and visualize with our deep integration with Klaviyo? When it comes to tracking and assessing your most important email engagement metrics, almost anything:

  • Campaign performance
  • Subscribe and unsubscribe rates
  • Top email recipients
  • Open and Click-through rates by campaign

There are many, many different metrics and metric combinations you can track using Klaviyo. And in Databox, you can quickly visualize dozens of email marketing metrics in a variety of different ways.

Explore more Klaviyo dashboards.

Klaviyo Klaviyo metrics included in this template
  • Bounced Email

    Bounced Email metric measures the number or percentage of emails that were not delivered successfully to the recipient's inbox due to factors like an invalid email address, full mailbox, or the recipient's server blocking the email.

  • Clicked Email

    Clicked Email metric measures the number of recipients who clicked on links within an email campaign, indicating engagement and interest in the content.

  • Marked Email as Spam

    Marked Email as Spam metric measures the number of recipients who manually flag a specific email as spam, indicating it was unwanted or unsolicited. This metric helps monitor email deliverability and sender reputation.

  • Opened Email

    The Opened Email metric measures the number of times an email has been opened by recipients, indicating engagement and interest in the email content.

  • Received Email

    The Received Email metric represents the number of emails delivered to the recipients' inbox and is an important measure of the success of an email campaign.

  • Click Through Rate
  • Click To Open Rate (CTOR)
  • Open Rate
  • Subscribed to List

    Subscribed to List metric measures the number of contacts who have opted in to receive communications from a specific email list within your Klaviyo account.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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