Klaviyo Email Performance Dashboard Template

Uses one-click integrations:

Klaviyo

If you don’t use Klaviyo, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

Get this dashboard for free

What you’ll learn from this Klaviyo Email Performance Dashboard Template:

Connect your Klaviyo account and learn:

How many times did my contacts open my sent email? See how many times your email recipients opened your sent email within a given time frame. Track your opened email data on a daily basis, if people are not opening your emails, it is a sign you need to improve certain email elements, e.g subject lines, time for sending emails, etc.
How many times did the link(s) in my sent email get clicked? Track the total number of times that at least one link in your sent email was clicked by its recipients. Track your clicked email data on a daily basis and compare the number of clicks recorded in your latest email campaign to the number of clicks recorded in your previous email campaign? Is there a significant difference? If yes, find out why.
What percentage of my subscribers opened my recently sent email? Find out what percentage of your email recipients opened your sent emails after successfully receiving them within a period of time.
What percentage of my email recipients clicked on the link(s) in my sent email? Find out what percentage of your email recipients clicked on at least one link in your sent email. A high click-through rate is a good indication that your email is clear, consistent, and compelling.
How do I track email bounces? See the total number of emails that did not get delivered to their intended mailing addresses, and were returned back to you for one reason or another. It is crucial to monitor your bounced emails regularly and also remove these email addresses in order to keep your email list up-to-date and to avoid negatively impacting your email deliverability rate.
How do I measure the performance and relevance of my email campaigns? Track the percentage of subscribers who clicked on at least one link in your email in comparison to the total number of recipients who opened your email.
Are my emails going to spam? View how many of your emails were blocked or flagged as spam by your recipients’ spam filters within a specific time period.

Pull additional data using our deep integration with Klaviyo.

What else can you track and visualize with our deep integration with Klaviyo? When it comes to tracking and assessing your most important email engagement metrics, almost anything:

Campaign performance
Subscribe and unsubscribe rates
Top email recipients
Open and Click-through rates by campaign

There are many, many different metrics and metric combinations you can track using Klaviyo. And in Databox, you can quickly visualize dozens of email marketing metrics in a variety of different ways.

Explore more Klaviyo dashboards.

Bounced Email
Bounced Email metric measures the number or percentage of emails that were not delivered successfully to the recipient's inbox due to factors like an invalid email address, full mailbox, or the recipient's server blocking the email.
Clicked Email
Clicked Email is a metric that shows how many times recipients clicked on a link in an email campaign. It helps measure engagement and identify highly engaged subscribers.
Marked as Spam
The "Marked as Spam" metric measures the number of times your email campaign was flagged as spam by recipients. This is important to monitor as too many spam complaints can negatively impact your sender reputation and deliverability.
Opened Email
The Opened Email metric measures how many subscribers have opened an email you've sent, tracked through an invisible pixel in the email. It's a key indicator of engagement.
Received Email
The Received Email metric represents the number of emails delivered to the recipients' inbox and is an important measure of the success of an email campaign.
Click Through Rate
Click To Open Rate (CTOR)
Open Rate
Subscribed to List
The Subscribed to List metric measures the number of people who have opted in to receive emails from your specific mailing list.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.