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HubSpot Mktg Inbound Performance Overview

Lollipop Local by Lollipop Local

The Inbound Performance Overview dashboard uses data from the HubSpot Marketing platform to compare the health of your inbound marketing funnels with benchmark data.

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Used one-click connectors:

  • HubSpot Marketing HubSpot Marketing

If you don’t use HubSpot Marketing, we can pull data from 50+ cloud data sources. And you can push your own data too (API Docs).

This simple dashboard has one goal, to alert you to how well your funnel is working from a bird's eye view.

  • Discover what's not working OR what is working well
  • Initiate an investigation into where your funnel is breaking down
  • Share a snapshot of funnel health with less data-savvy clients and colleagues
    • Example: If the CTAs are driving traffic to the Landing Page but conversions are low, why is that? If the email activity is low, there's something wrong with the nurturing strategy and it's time to investigate.

Key Metrics

  • Percentage of your traffic that is Organic
  • Landing Page Conversion Rate
  • Visit to Contact Conversion Rate
  • CTA Click Rate
  • Email Open Rate
  • Email Click Rate
  • Performance Benchmarks

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