Reddit Ads Community

Reddit Ads

CPC by Keyword analyzes the average cost per click for ads associated with specific keywords, providing insights into which search terms deliver the most cost-effective user engagement. This metric helps identify keywords that balance targeting precision with cost efficiency, enabling better optimization of your keyword strategy. Understanding CPC performance by keyword allows continuous refinement of your targeting approach to maximize the value of your advertising budget.

Reddit Ads

Spend by Ad Group tracks advertising investment at the ad group level, revealing how your budget is distributed across different audience targeting combinations. This granular view helps identify which audience segments and targeting strategies are consuming your advertising budget. By analyzing spend at the ad group level, advertisers can optimize their budget allocation and improve the cost efficiency of their targeting approach.

Reddit Ads

Engaged Clicks by Ad tracks the number of meaningful interactions with individual ads, providing detailed insights into which specific ad creatives drive the deepest user engagement. This metric helps identify the most effective combinations of visual elements, copy, and calls-to-action that resonate with your target audience. By analyzing engaged clicks at the ad level, advertisers can continuously optimize their creative approach and improve the overall performance of their advertising campaigns.

Reddit Ads

Frequency by Ad measures the average number of times users are exposed to individual ad creatives on Reddit. This metric helps advertisers identify potential creative fatigue and determine optimal exposure levels for specific ad content. By tracking frequency at the ad level, advertisers can optimize their creative rotation strategies and maintain engagement by refreshing ads before users become oversaturated.

Reddit Ads

Video View Rate measures the percentage of impressions that result in video views on Reddit ads, providing a key metric for video ad performance. This metric helps advertisers understand how effectively their video content captures audience attention and drives engagement across different placements and formats. By tracking view rates, advertisers can optimize their video strategy, targeting, and creative approach to maximize viewer engagement and campaign effectiveness.

Reddit Ads

Video Fully Viewable Impressions by Community tracks the number of fully viewable video impressions within specific subreddit communities. This metric helps advertisers understand which communities provide optimal visibility and engagement for their video content. By analyzing community-level viewability data, marketers can identify the most effective subreddits and optimize their targeting strategy for maximum impact.

Reddit Ads

Key Conversion ECPA by Campaign shows the effective cost per acquisition for key conversions within each campaign. This metric helps advertisers identify which campaigns are most cost-efficient at driving valuable conversions. By analyzing ECPA at the campaign level, marketers can optimize budget allocation and targeting strategies to reduce acquisition costs while maintaining conversion quality.

Reddit Ads

Key Conversion ECPA by Ad shows the effective cost per acquisition for key conversions for each individual ad. This metric helps advertisers identify which specific ad creatives and messages are most cost-efficient at driving valuable conversions. By analyzing ECPA at the individual ad level, marketers can optimize creative elements, messaging, and calls-to-action to reduce acquisition costs while maintaining conversion quality.