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Google Universal Analytics Transactions per User

The Transactions per User metric counts the number of completed transactions divided by the number of unique users on a website. It helps measure the effectiveness of marketing efforts and user engagement with the website's products or services.

With Databox you can track all your metrics from various data sources in one place.

Transactions per User 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Transactions per User"?
Transactions per User is a metric that measures the average number of transactions made by each individual user on a website. It is an important metric for e-commerce businesses, as it indicates how many times users are purchasing products or services on the site. This metric can help businesses understand their customers behavior and preferences, and make informed decisions about marketing campaigns, website design, and inventory management. Generally, higher Transactions per User values indicate greater customer engagement and loyalty.
Example: The Transactions per User metric can help an e-commerce business measure the effectiveness of a new promotional campaign by comparing the average number of transactions per user before and after the campaign launch.
This metric has one or more equivalents:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Transactions per User in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Transactions per User using Databox, follow these steps:

  1. 1
    Connect Google Universal Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Transactions per User on the Performance screen
  6. 6
    Get Transactions per User performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Transactions per User
Google Universal Analytics integration with Databox Track Transactions per User from Google Universal Analytics in Databox GET STARTED

Google Universal Analytics Transactions per User included in Dashboard Templates 1

  • Live view

    Conversion & Loyalty Analytics

    This template offers overall sales insights with a focus primarily around returning customers to gauge brand loyalty.

    Shopify Google Universal Analytics

Basics

  • Description
    The Transactions per User metric counts the number of completed transactions divided by the number of unique users on a website. It helps measure the effectiveness of marketing efforts and user engagement with the website's products or services.
  • Category
    Website Analytics
  • Subcategory
    Transactions
  • Date Added
    2015-04-28
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsreporting.googleapis.com/v4/reports:batchGet

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