Databox

Facebook Pages Page Follows Attrition Rate

Page Follows Attrition Rate measures the percentage of followers who unfollow your Facebook page over a specific time period. This metric helps identify content or engagement issues that may be causing audience loss.

With Databox you can track all your metrics from various data sources in one place.

Page Follows Attrition Rate 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Page Follows Attrition Rate"?
Page Follows Attrition Rate is a Facebook metric that calculates the percentage of followers who unfollow your page during a specific time period. It's calculated by dividing the number of unfollows by the total number of followers at the beginning of the period, expressed as a percentage. A high attrition rate indicates potential issues with content quality, relevance, or engagement that are causing followers to leave. This metric is crucial for identifying problems early and adjusting your content strategy to retain your audience. Lower attrition rates suggest that your content is resonating well with your followers and maintaining their interest.
Example: A restaurant chain notices their Page Follows Attrition Rate increased to 5% after posting controversial political content. They use this metric to identify the issue and adjust their content strategy to focus on food-related posts, reducing attrition to 1%.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Page Follows Attrition Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Page Follows Attrition Rate using Databox, follow these steps:

  1. 1
    Connect Facebook Pages that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Page Follows Attrition Rate on the Performance screen
  6. 6
    Get Page Follows Attrition Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Page Follows Attrition Rate
Facebook Pages integration with Databox Track Page Follows Attrition Rate from Facebook Pages in Databox GET STARTED

General

  • Description
    Page Follows Attrition Rate measures the percentage of followers who unfollow your Facebook page over a specific time period. This metric helps identify content or engagement issues that may be causing audience loss.
  • Category
    Social Media
  • Date Added
    2025-09-26

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 2 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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