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Google AdSense Platform

Estimated earnings by platform is a metric in Google AdSense that shows the revenue generated from ad clicks and impressions on different types of devices, such as desktop and mobile.

With Databox you can track all your metrics from various data sources in one place.

Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Platform"?
The Estimated earnings by Platform metric in Google AdSense shows the estimated revenue generated by each type of device or platform where your ads are displayed. It helps you understand the performance of your ads across desktop, mobile and tablet devices. This metric provides insights into which device type is driving the most revenue for your website and helps you make informed decisions about optimizing your ads for different platforms. It can also help you identify potential issues with your website's responsiveness or the user experience on certain devices which could be affecting your earnings.
Example: A publisher checked the Estimated earnings by Platform metric and noticed that their mobile earnings were significantly lower than desktop. They decided to optimize their mobile ads and saw an increase in revenue from mobile devices.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Platform using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Platform on the Performance screen
  6. 6
    Get Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Platform
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Google AdSense integration with Databox Track Platform from Google AdSense in Databox GET STARTED

General

  • Description
    Estimated earnings by platform is a metric in Google AdSense that shows the revenue generated from ad clicks and impressions on different types of devices, such as desktop and mobile.
  • Category
    Advertising
  • Subcategory
    Earnings
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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