Get metrics on new likes, posts reach and daily user engagement for your business profile.
Instagram Business lets companies track how their posts and stories perform throughout the day and it provides insights into how followers interact with their outreach. In addition, it allows companies to manage specific information like business hours, location, and phone number.
With Databox, you can stay on top of your Instagram Business account activity and profile engagement. With the ability to combine your Instagram data with all the other social media, marketing, and sales tools you’re using, you can create comprehensive and wholesome marketing campaigns across all your socials. Connect your Instagram business account to track your social performance anytime and on any device: computer, mobile, Apple Watch, TV display, and Slack.
Instagram Business
Impressions refer to the total number of times a post, story or ad has been seen by users on Instagram. This metric doesn't account for unique users and therefore the same user seeing the same post multiple times will count towards multiple impressions.
Instagram Business
The Reach metric on Instagram measures the total number of unique accounts that have viewed your content, indicating the size and scope of your audience.
Instagram Business
The New Followers metric refers to the number of individuals who have decided to follow an Instagram account over a specific time period. It can help assess audience growth and the effectiveness of content and marketing efforts.
Instagram Business
The Profile Visits metric on Instagram refers to the number of times that users have visited your Instagram profile. It helps you understand how often people are curious about your business and want to learn more.
Instagram Business
The Total Followers metric is the sum of all the individuals or accounts following an Instagram profile. It is an important measure of a profile's reach and potential audience size.
Instagram Business
The New Posts metric on Instagram measures the number of posts a business account has published within a specific time frame. It indicates how frequently a business is posting new content on their Instagram feed.
Instagram Business
Website Clicks is a metric in Instagram Business that measures the number of clicks on a link to your website from your Instagram profile or posts. It helps in measuring the effectiveness of driving traffic to your website.
Instagram Business
The Following metric on Instagram Business refers to the measure of people who have chosen to follow your account for updates on your brand. It provides a key insight into your brand's reach and allows you to gauge the effectiveness of your content strategy for building a loyal audience.
Instagram Business
The Followers / Following Rate is a metric that measures the ratio of a user's followers to the number of accounts they follow. It can indicate the level of engagement and influence a user has on the platform.
Instagram Business
The Phone Call Click metric measures the number of times users click on the phone number on your Instagram Business profile to make a call. It helps businesses track the effectiveness of their contact information and optimize their profile for better customer engagement.
Instagram Business
The New Following metric measures the number of accounts that started following your business within the last week.
Instagram Business
The Posts metric on Instagram refers to the total number of posts made on an Instagram profile, including photos, videos, and carousel posts. This metric can be helpful in measuring the level of activity and engagement on a profile over time.
Instagram Business
Interactions on Instagram measure the total number of times users engage with your content through likes, comments, shares, and saves. Monitoring this metric helps track audience engagement and campaign success.
Instagram Business
The Likes metric on Instagram represents the number of times users have interacted positively with a post by tapping the heart icon. It indicates engagement and interest in the content.
Instagram Business
The New Posts by Likes Count metric tracks the number of likes received on newly-posted content, providing insights into the success of recent posts and overall engagement trends.
Instagram Business
Accounts Engaged is a metric that measures the total number of unique accounts that have interacted with your Instagram Business account within a specific time frame, including likes, comments, and shares.
Instagram Business
The Total Followers by Gender metric on Instagram provides a breakdown of the number of followers a business account has based on the gender of the followers. This can help businesses better understand their audience and tailor their content accordingly.
Instagram Business
Email Clicks measures the number of times users click on a link or call-to-action within an email campaign sent by a business, indicating their interest and engagement with the content.
Instagram Business
The Total Followers by Country metric measures the number of Instagram followers in a specific country, providing insights into the audience reach and engagement of an Instagram business account in different geographic regions.
Instagram Business
The Get Directions Clicks metric measures the number of times users clicked on the "Get Directions" button on your Instagram Business profile to find directions to your physical location.
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Instagram dashboard template provides you with insights about your overall account health and performance and will help you to know more about your Instagram followers.
This template looks at the actions and performance of your posts. It will help you or your team focus on what matters - engaging more followers.
The Social Networks dashboard template integrates Facebook, Twitter, Linkedin and Instagram data. It shows daily traffic across the 4 networks and tracks follower counts..
This template will give you insights about your audience and followers growth. It will help you to understand your user base and drive ideas about post strategies.
Instagram Business: impressions, new followers, new posts, following vs followers, activity overview
Facebook Pages, Instagram Business, Linkedin Company Pages, Twitter overview
Social Media dashboard template shows activity across your 4 favorite social networks. It focuses on visitor and follower counts over various time periods.
Inbound Social Media Performance
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Use this Instagram Business report to share insights into post performance, reach, impressions, audience analysis, and more.
Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.
Use this organic social report to share insights into overviews of your Facebook, LinkedIn, and Instagram performance.
Instagram Business data is synced in UTC time zone in Databox. More information is available here.
Insights data is not available for Instagram Business users that have less than 100 followers. As a result, data for the following Instagram Business metrics will not be displayed in Databox for Instagram Business accounts that have less than 100 followers:
Learn more about the metric limitations here.
Instagram Business data is synced via Facebook Pages. Therefore, the relevant Instagram Business account needs to be properly linked to a Facebook Page, and the Facebook user connecting the Instagram Business Data Source in Databox must have an Admin or Editor Page Role set up for the Facebook Page. More information is available here.
Learn more about why the users can not connect their Facebook or Instagram Business Data Sources in Databox.
Learn how to link an Instagram Business Account to a Facebook Page here.
Databox requires the following scopes for successful connection of the Instagram Business Data Source:
The error can be caused by various reasons, such as an issue on the user’s end, deprecated or wrong scope, wrong API, invalid app, or invalid tokens, etc. In case of an error, it is suggested to double-check if the password or user permissions in Instagram are valid.
In case of an error Databox also recommends users get more permissions in Instagram or try to connect/reconnect the Instagram Business Data Source with another Instagram user, who has the same permissions. If none of this works, reach out to Databox Customer Support.
