TikTok is a popular social media platform known for short-form videos, allowing users to create, share, and discover engaging content in brief durations. With a diverse range of creative tools, users express themselves through music, effects, and trends, making TikTok a dynamic space for entertainment and self-expression.
TikTok is a social media platform that allows users to create and share short-form videos. Businesses can leverage TikTok to establish a more authentic connection with their audience and boost brand awareness.
By connecting TikTok and Databox, you’ll get insights that will help you improve your content strategy. See which videos are performing best, learn more about your audience, and optimize your posting schedule. Plus, you can create comprehensive dashboards that combine TikTok data with other tools you have connected to Databox.
You can easily sync TikTok data with our with our new integration.
Facebook Ads
Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.
Facebook Ads
The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.
Facebook Ads
The Clicks (All) metric on Facebook Ads shows the total number of clicks on an ad, including link clicks, reactions, comments, shares, and more.
Facebook Ads
Reach refers to the total number of people who view your ad, both organically and through paid promotion. It indicates the potential audience that can be reached through your ad campaign.
Facebook Ads
CPC (All) is the average cost per click across all ad types, placements, and objectives in a Facebook Ads campaign. It shows how much an advertiser pays for each click on their ad.
Facebook Ads
Link Clicks is a metric that shows the number of clicks your ad received that led people to a destination on or off Facebook, such as your website.
Facebook Ads
CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.
Facebook Ads
Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.
Facebook Ads
Post Engagement is a metric that measures the number of people who have interacted with your Facebook post and includes likes, comments, shares, and clicks.
Facebook Ads
Amount Spent by Campaign indicates the total cost incurred by a specific Facebook ad campaign over a given time period. It shows the amount of money spent on ads, including ad creation, placement, and delivery costs.
Facebook Ads
CPM (Cost Per Thousand Impressions) is the cost that an advertiser pays per thousand ad impressions on a social media platform such as Facebook. It is an important metric that helps to measure the effectiveness of ad campaigns and their reach.
Facebook Ads
Impressions by Campaign is a metric that measures how many times an ad was shown on Facebook or Instagram to its target audience. It shows the total number of times an ad was displayed, regardless of whether someone clicked on it or not. This metric is useful in evaluating the reach of a specific campaign and can help in optimizing the ad's targeting and creative elements to increase engagement.
Facebook Ads
Leads metric indicates the number of people who have shown interest in your product or service by providing their contact details through a lead form on Facebook or Instagram ad.
Facebook Ads
Purchase ROAS is a metric that helps measure the effectiveness of Facebook Ads campaigns based on the revenue generated compared to the money spent on the ads. It is calculated by dividing the revenue generated by the amount spent on the campaign. A high Purchase ROAS indicates a profitable campaign.
Facebook Ads
CTR (Link Click-Through Rate) is a measure of the ratio between clicks and impressions on a link within a Facebook ad. It shows the effectiveness of the ad in engaging the audience and driving traffic to the intended destination.
Facebook Ads
Purchases Conversion Value is a metric that shows the total value of the purchases made by people who clicked on your Facebook ads. It helps you track the revenue generated by your ads and optimize your campaigns accordingly.
Facebook Ads
Frequency is a Facebook Ads metric that shows the average number of times your ad was shown to each person in your target audience. It can help you understand how often your ad is being viewed by the same people and avoid ad fatigue.
Facebook Ads
Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.
Facebook Ads
Clicks (All) by Campaign is a metric that measures the total number of clicks received by all ads within a specific campaign, including all clicks on links, call-to-action buttons, and other interactions with the ad.
Facebook Ads
The Reach by Campaign metric measures the number of unique people who have seen an ad in a particular campaign during a set time period.
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Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.
Use this Facebook Ads report to share insights into important metrics like spend, impressions, engagement, ROI, and more.
Use this Facebook Ads advanced report to share high-level and in-depth metrics of your Facebook Ads performance. Present an overview of key metrics like Impressions, CPC, Cost per Lead, ROAS, and more.
Use this Facebook Pages advanced report to share high-level and in-depth metrics of your Facebook performance. Present key metrics like Post Performance, Audience Demographics, Page Impressions, and more.
High-level insights into Facebook Ads, Google Ads, & LinkedIn Ads
Different TikTok Organic metrics may have different amount of historical data available when they are first used in Databox.
General type metrics have 60 days of historical data available when first used in Databox while Current type metrics do not provide any historical data; their data begins syncing from the day the metric is first used in Databox (whether on a Dashboard, My Metrics page or through a notification).
You can check the metric type under the Technical Details tab within the metric description by clicking on ‘Learn more about this metric.’
‘No reset’ TikTok Organic metrics (metrics that are not reset to value 0 with every new day):
Non-Aggregatable TikTok Organic metrics (due to the nature of these metrics, summing daily/weekly/monthly values will not give correct results for longer time periods):
Calculated metrics that are calculated on our end and are not provided by the TikTok API:
The data you can get from the TikTok API depends on whether you can see the corresponding TikTok Analytics data available in your TikTok app and at https://www.tiktok.com/analytics. If the data for the metric is missing from TikTok Analytics, you will not be able to get the data in Databox.
To view insights and analytics data you need to first publish at least one video as the TikTok Account Owner and then tap the ‘Turn On’ button on the Analytics page from your mobile TikTok app. Learn more here.
More followers will lead to a more accurate analysis. You will receive more insights about your viewers and the content they have engaged with once you have 100 followers in your TikTok Account. Learn more here.
If the data for the following metrics is unavailable, this might be because the video has not been active (viewed/liked/commented/shared) for more than 7 days. To retrieve the data for these fields, you can view, like, comment or share the inactive video and retry viewing the metric after 24 to 48 hours. The metrics related to videos are listed below:
Total Playback Time
Total Shares
Total Average View Time
Total Unique Viewers
Total Views
Total Likes
Total Comments
Posted Videos
In case the video is still not available after the steps taken, the reason is likely that the video has been filtered out due to violations, such as music copyright violation.
One possible reason why your TikTok account data is not syncing with Databox after the initial connection is that the required permissions were not granted during the connection process. Specifically, various ‘Read’ permissions need to be granted in the connection process to sync data from the TikTok account. If any of these permissions were not selected, data will not sync.
To resolve this issue, you can re-authorize the ‘Databox Organic’ app in the TikTok mobile app by following these steps:
Open the TikTok mobile app.
Go to your Profile.
Tap the Burger menu (top right).
Select Settings and Privacy.
Navigate to Security.
Choose Manage app permissions.
Remove access for Databox Organic.
Go back to Databox and create a new connection for TikTok Organic. Ensure all required permissions are selected during the connection process for Databox Organic app.
For some metrics, there might be a 24 to 48 hours latency when you try to pull data from your TikTok Account. This means that data from the past 24 to 48 hours may not be included in the metric, or if you are viewing the metric on a timeline (such as a bar chart or line chart), data from the last two days might be missing.
Learn more here.
