Form Submissions

Discover how Form Submissions help businesses capture leads, customer inquiries, and signups. Learn how to track, analyze, and optimize form performance to increase conversions.

Visualize, set goals & analyze KPIs for free

KPI Details

Category	Marketing
Type	Leading Indicator
Calculation	Form Submission Rate = ( Total Visitors or Views of a Page / Total Form Submissions ) × 100
Measure	Tracks the number of completed form submissions, helping businesses assess lead generation effectiveness.
Data Sources:	Google Analytics, HubSpot, Salesforce, Marketo, ActiveCampaign, Unbounce.
Frequency	Tracked in real-time, daily, or weekly to optimize conversion strategies and form performance.

Example target

Increase form submission rate by 15% in Q3 by improving form design, reducing required fields, and adding trust signals.

Example Reports Use Case

A Marketing Manager monitors form submissions to evaluate lead generation efforts. A drop in submissions may prompt form redesigns, A/B testing, or improved call-to-action messaging.

KPI Example

Best Practices for Form Submissions

Simplify the Form

Reduce the number of required fields to minimize friction and improve completion rates. The conversion rate optimisation is 3 fields.
Optimize for Mobile Users

Ensure forms are responsive and easy to fill out on mobile devices.
Use Strong CTAs

Make the call-to-action clear and compelling to encourage more submissions.
Analyze Drop-Off Rates

Track where users abandon forms to identify areas for improvement.

What are Form Submissions

Form Submissions represent the total number of times users complete and submit an online form on a website or landing page. This process typically involves a user entering data such as contact details, feedback, or service requests and clicking a submit button, which sends the information to a web server for processing or storage. Form submissions are a crucial metric for tracking user engagement, generating leads, and evaluating the effectiveness of calls to action. Beyond lead generation, they also contribute to SEO by indicating site interactivity and user engagement, which search engines may consider signals of relevance and authority. Optimizing forms for usability and relevance can enhance conversion rates and improve overall digital performance.

Automate Your Reporting in 5 Minutes

Centralize GA4, Facebook Ads, and More – Start Free

Report Smarter Now