Click Share

Discover how Click Share helps advertisers measure their share of total available clicks. Learn how to track, analyze, and optimize it to improve ad engagement and performance.

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KPI Details

Category

Marketing
Type

Leading Indicator
Calculation

Click Share = Total Available Clicks / Your Ad Clicks​ × 100
Measure

Tracks the percentage of total available clicks an ad receives, helping advertisers evaluate engagement and performance within their ad auctions.
Data Sources:

Google Ads, Microsoft Advertising, Facebook Ads, LinkedIn Ads, TikTok Ads.
Frequency

Tracked daily or weekly to optimize bidding strategies and ad relevance.

Example target

Increase Click Share to 25% in Q3 by improving ad copy, increasing budgets, and optimizing bid strategies.

Example Reports Use Case

A PPC Manager tracks Click Share to measure ad engagement against competitors. If Click Share is low, they may optimize ad creatives, adjust bid strategies, or refine audience targeting to increase clicks.

KPI Example

Best Practices for Click Share

  • Improve Ad Copy & CTAs

    Make ads more compelling with clear messaging and strong calls-to-action to increase click-through rates.

  • Optimize Keyword Targeting

    Focus budget on high-intent keywords to attract more relevant clicks.

  • Adjust Bidding Strategies

    Change bidding method on high-performing keywords to capture a larger share of available clicks.

  • Monitor Click Share Trends

    Regularly review Click Share to identify performance gaps and make data-driven optimizations.

What is a Click Share

Click Share is the estimated percentage of total possible clicks your ad receives compared to the number it was eligible to get, and is available for Performance Max, Search, Shopping, and Hotel campaigns. This metric helps advertisers assess missed opportunities and understand where there’s potential to gain more traction. By analyzing click share, marketers can identify areas for growth, evaluate ad engagement and competitiveness, and fine-tune campaigns to increase performance. It also serves as a valuable benchmark against competitors and can inform strategies to improve click-through rates and overall ad relevance.

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