Discover how Click Share helps advertisers measure their share of total available clicks. Learn how to track, analyze, and optimize it to improve ad engagement and performance.
Category |
Marketing |
---|---|
Type |
Leading Indicator |
Calculation |
Click Share = Total Available Clicks / Your Ad Clicks × 100 |
Measure |
Tracks the percentage of total available clicks an ad receives, helping advertisers evaluate engagement and performance within their ad auctions. |
Data Sources: |
Google Ads, Microsoft Advertising, Facebook Ads, LinkedIn Ads, TikTok Ads. |
Frequency |
Tracked daily or weekly to optimize bidding strategies and ad relevance. |
Increase Click Share to 25% in Q3 by improving ad copy, increasing budgets, and optimizing bid strategies.
A PPC Manager tracks Click Share to measure ad engagement against competitors. If Click Share is low, they may optimize ad creatives, adjust bid strategies, or refine audience targeting to increase clicks.
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