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Stripe MRR & Subscriptions Overview
Stripe dashboard template provides you with insights about customer, payments, mrr, churn and more.
ProfitWell
Dashboard and Reporting Software
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ProfitWell is a subscription revenue optimization platform that helps businesses boost profitability by providing metrics, insights, and tools to reduce churn, manage pricing, and improve customer retention and acquisition.
Track and analyze all your SaaS/Subscription financial KPIs, alongside the rest of your advertising, marketing, product and sales metrics.
Profitwell hooks up to subscription payment services like Stripe, Zuora, Chargebee, Braintree and Recurly and automagically calculates all the financial SaaS KPIs you need to track: Net/New/Churn/Upgrade/Downgrade/Reactivation MRR, Customer Count, Churn rate and much, much more.
With Databox, track your most important SaaS KPIs alongside metrics from our 100+ other intgreations, SQL Databases and Google Sheets on any device: computer, mobile, Apple Watch, TV display and Slack. By building reporting dashboards with data from the tools you use to run your business and manage your business, you can more easily monitor and improve your subscription business.
Get started in minutes by connecting your Profitwell Account and using one of our templates below, or add any of the metrics below to an existing or new dashboard of your own design.
- Metrics & Templates
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metrics65
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Stripe
Gross Volume
NewGross Volume measures a company's total transaction value, incl. revenue, fees, taxes, and refunds. Key for growth, pricing, and data-driven decisions.
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Stripe
New Customers
NewNew Customers metric represents the number of unique customers who have made their first payment or transaction with your business within a given time period.
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Stripe
New MRR
NewNew MRR is a metric used in Stripe to measure the total amount of recurring revenue generated by new customers who have signed up for a subscription or recurring product in a particular period.
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Stripe
Churned MRR
NewChurned MRR measures the loss or decline in revenue generated from existing customers due to cancellations, downgrades, or pricing changes.
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Stripe
Refunds
NewRefunds metric measures the amount of money refunded to customers for a specific period of time. It helps businesses understand how much revenue they have lost due to refunds and identify areas for improvement in their product or service.
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Stripe
Payments
NewPayments metric refers to the number of successful transactions processed by a business or organization using Stripe payment processing technology. It provides insight into revenue, customer buying behavior, and financial performance.
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Stripe
MRR Upgrades
NewMRR Upgrades measures the total increase in Monthly Recurring Revenue (MRR) from existing customers who upgraded to a higher-priced subscription plan.
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Stripe
MRR Downgrades
NewMRR downgrades is a metric that measures the decrease in monthly recurring revenue due to the downgrading of subscription plans by customers.
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Stripe
Discounts (excl. Canceled Subscriptions)
NewDiscounts (excl. Canceled Subscriptions) is a metric that reflects the total revenue reduction due to discounts applied to monthly recurring revenue (MRR) of a business through Stripe.
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Stripe
Active Subscriptions
NewActive Subscriptions metric refers to the number of recurring payment plans that currently have an active or past due status.
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Stripe
MRR (excl. Canceled Subscriptions)
NewMRR (excl. Canceled Subscriptions) stands for Monthly Recurring Revenue excluding Canceled Subscriptions, a metric that shows the predictable monthly revenue generated by a subscription-based business model excluding canceled subscriptions. It includes all recurring charges and allows businesses to monitor customer retention and growth.
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Stripe
Customers
NewCustomers metric reflects the total number of unique customer accounts that have made transactions through Stripe.
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Stripe
MRR
NewMRR (Monthly Recurring Revenue) is a metric that shows the predictable monthly revenue generated by a subscription-based business model. It includes all recurring charges and allows businesses to monitor customer retention and growth.
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Stripe
Churned Customers
NewChurned Customers measures the rate at which customers stop using a company's product or service within a certain period of time. It is an important metric for subscription-based businesses to track customer retention and identify areas for improvement.
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Stripe
New Subscriptions (incl. Trials)
NewThe New Subscriptions (incl. Trials) metric tracks the number of new recurring payments or subscription sign-ups including Trials made by customers in a given period of time.
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Stripe
ARR
NewARR stands for Annual Recurring Revenue, a metric that calculates the total amount of revenue a SaaS company generates from its recurring subscription fees in a given year. It's a key metric to measure the growth and predict the future revenue of a SaaS business.
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Stripe
New ARR
NewNew ARR (Annual Recurring Revenue) is a measure of the total new revenue earned in a given period through new customer acquisitions or upgrades in pricing or plans.
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Stripe
Net MRR
NewNet MRR stands for Net Monthly Recurring Revenue and is a measure of the change in the MRR over a specific time period.
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Stripe
Successful Charges
NewSuccessful Charges metric measures the total number of completed transactions that were successfully charged using Stripe's payment processing system.
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Stripe
New Subscriptions
NewThe New Subscriptions metric tracks the number of new recurring payments or subscription sign-ups made by customers in a given period of time.
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dashboard templates8
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Live view
Stripe MRR & Churn Overview
The Stripe MRR + Churn dashboard template helps you monitor your churn rate and track the growth of MRR. It ensures you are retaining customers as you acquire new ones.
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SaaS Key Revenue Metrics for Decision-makers - Stripe
Elevate SaaS decision-making with Stripe's "SaaS Key Revenue Metrics" Databox. Gain real-time insights, drive data-driven decisions, and foster team collaboration. Stay competitive and achieve success in the dynamic world of SaaS.
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Customer Success Dashboard
The Customer Success dashboard template uses HelpScout and Stripe to track customer service levels versus churn rates.
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SaaS Acquisition Funnel (GA4 + HubSpot + Stripe)
Seamlessly integrating GA4, Mixpanel, and Stripe. Gain insights into every stage of customer acquisition, from awareness to conversion. Elevate decision-making for strategic growth with comprehensive analytics at your fingertips.
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SaaS Financial Dashboard (Stripe + QuickBooks + HubSpot)
Lead with confidence using our "SaaS Leadership Dashboard" powered by Stripe and QuickBooks. Get real-time insights into financial and operational metrics for informed decision-making. Elevate your SaaS business effortlessly.
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SaaS Financial Dashboard (Stripe + Xero + HubSpot)
Lead with confidence using our "SaaS Leadership Dashboard" powered by Stripe and Xero. Get real-time insights into financial and operational metrics for informed decision-making. Elevate your SaaS business effortlessly.
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Live view
Stripe SaaS MRR Growth
report templates5
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Details
Stripe Report Template
Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.
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Details
Stripe SaaS Revenue Report
This report is designed for SaaS leaders, providing in-depth analysis of MRR, customer churn, and revenue growth metrics. This dynamic overview integrates key performance indicators such as ARPU, LTV, customer retention, and MRR breakdowns.
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Details
E-commerce Sales Report (Shopify)
Use this Shopify template to analyze and share insights into GMV, revenu, AOV, orders, repeat customer rate, conversion rates and traffic.
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Details
SaaS Revenue Performance Report (Stripe)
This report is designed for SaaS leaders, providing in-depth analysis of MRR, customer churn, and revenue growth metrics. This dynamic overview integrates key performance indicators such as ARPU, LTV, customer retention, and MRR breakdowns.
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Details
SaaS Revenue Performance Report (Stripe)
This report is designed for SaaS leaders, providing in-depth analysis of MRR, customer churn, and revenue growth metrics. This dynamic overview integrates key performance indicators such as ARPU, LTV, customer retention, and MRR breakdowns.
Basics
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CategorySubscriptions and Payments
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DescriptionProfitWell is a subscription revenue optimization platform that helps businesses boost profitability by providing metrics, insights, and tools to reduce churn, manage pricing, and improve customer retention and acquisition.
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Statusstable
API Details
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Authentication Methodother
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API version2
Metric Builder
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Metric builder availableNo
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‘Unsupported Date Range’ error
This error typically occurs when using the ‘Month to Date’ date range with the ‘Compare with Previous Period’ option enabled. In case of the error, try disabling the comparison option first. If the error persists, selecting a different date range may help.
For certain ProfitWell metrics, daily data is available only for This Month and Last Month date ranges, due to granularity limitations in ProfitWell API. For historical data view, Databox suggest using longer date ranges with monthly granulation.
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