How Warehouse 21 Gained a Holistic View of Campaign Performance

The Challenge: Fragmented Data Across Platforms

Before adopting Databox, Warehouse 21 struggled to manage and analyze data scattered across multiple platforms. Each campaign generated performance metrics across Google Ads, LinkedIn, Facebook, and other sources. This fragmentation made it time-consuming to assess outcomes and align internal teams.

“We needed a holistic view of campaign performance, not just click-through rates but what happened post-click, like bounce rates and time on site,” Nathan explains. Without that view, optimization was challenging, and reporting took hours. The inconsistency in data output formats from different platforms added to the complexity.

Internally, the lack of centralized visibility created frustration. Teams had to juggle between multiple tabs and screens just to piece together performance insights. Campaign creators couldn’t easily see how their work performed once ads went live, reducing transparency and collaboration.

Finding a Solution

As Warehouse 21 expanded, the need for a centralized reporting solution became urgent. Nathan explored various business intelligence platforms including Tableau and Domo, but found them prohibitively expensive or outdated.

Databox stood out for its affordability, modern interface, and exceptional support. “We did trials with different platforms, but Databox checked all three boxes: it addressed our needs, was cost-effective, and had great support right out of the gate,” Nathan recalls.

Implementing Databox

Warehouse 21 dove into Databox, motivated by urgency and trust in the platform’s intuitiveness. And strong onboarding support, helpful videos, and pre-built templates eased their learning curve.

“Over the first six months, we went from using pre-built dashboards to building custom ones with our branding,” says Nathan. The ability to easily connect platforms, or even use Google Sheets when direct integrations weren’t available, added to the flexibility.

Databox also facilitated internal and external dashboard sharing. Internal dashboards provided in-depth performance and costing data, while external ones gave clients a consistent, user-friendly view of their campaigns.

The Results: From Frustration to Optimization

Implementing Databox transformed how Warehouse 21 operated:

• Saved time: Unified dashboards eliminated the need to toggle between platforms.
  
• Improved decision-making: Visualized data revealed insights that raw numbers could not.
  
• Enhanced campaign performance: The team could spot underperforming placements (like accidental mobile game clicks) and optimize in real time.
  
• Client transparency: Uniform reports made it easier to show performance and build trust.
  
• Work-life balance: With streamlined workflows, team members reclaimed hours of their week.
  

“Databox plays a critical role in our business. If it went away, it’d be like starting from square one,” Nathan notes. It’s not just a reporting tool, it’s embedded in how Warehouse 21 delivers value to clients.

Nathan’s Advice for Others

“If you’re comparing BI platforms, Databox is modern, easy to implement, and incredibly effective. Unlike other platforms with six-week onboarding periods and hidden pricing, Databox is transparent and ready to use from day one.”