See how this B2B agency streamlined reporting, centralized ad performance data, and delivered real-time insights that boosted client trust and team efficiency.
Jonard Rood is the co-founder of FunnelView, which specializes in implementing Databox for marketing agencies and other businesses looking to become more data-driven. The company also offers consultancy services to help clients use insights from data more effectively in achieving their goals.
Before launching FunnelView, Jonard ran a growth hacking agency where he encountered a common issue: fragmented data sources. Like many others, his team relied on a popular analytics platform and manual reporting tools. They were spending excessive time piecing together data from spreadsheets, screenshots, and multiple platforms. Time that could have been spent on strategy or execution.
This inefficiency wasn’t just a technical inconvenience; it hindered businesses from aligning around key performance indicators and slowed decision-making. Jonard and his team recognized a widespread opportunity among agencies: most lacked a streamlined way to visualize data across multiple sources, interpret that data effectively, and drive meaningful actions from it.
While exploring ways to improve reporting and data usage, Jonard discovered Databox. What stood out was its unique positioning: more powerful than basic visualization tools, but less complex and costly than high-end BI platforms. Databox offered the perfect balance of sophistication and simplicity, with strong capabilities for integrating various data sources and creating a cohesive view of performance.
“Databox is a very innovative provider of a BI platform. They’re on the forefront of what’s really necessary to crack the BI challenges people have,” Jonard shared.
FunnelView’s implementation approach starts with understanding a client’s strategic goals. Jonard’s team works closely with agencies to identify KPIs, review current reporting processes, and assess how data aligns with objectives. They then develop tailored dashboards that provide actionable insights, refine them through client feedback, and scale through reusable templates.
Early hesitations mainly revolved around Databox’s pricing model. But after evaluating alternatives, Jonard concluded that Databox delivered unmatched value for its capabilities. “It was the best fit. Not overly complex, but still powerful enough to combine and visualize data in a way that makes a difference,” he explained.
FunnelView’s clients (mostly marketing agencies) have significantly improved their efficiency with Databox dashboards. By using FunnelView’s templates, onboarding new clients takes less time and generates deeper insights much faster.
“We’re seeing time savings of one to five hours per client per month, depending on complexity,” said Jonard. But the impact goes beyond saved hours. Agencies now approach client relationships more strategically, using data to guide discussions and influence higher-level decisions.
“Agencies really saw a different approach because of the services we offered and the way we positioned Databox within a more strategic framework. That really helped them see it from a more strategic perspective,” he added.
“If you’re considering Databox, know that it’s intuitive and capable of combining different data sources to give a complete picture of your data landscape. Just having dashboards doesn’t give you control. Aligning insights with your goals and acting on them does,” Jonard emphasized.