Track the metrics you need most

Some of your most important metrics are custom ones. Use “custom” or “calculated” metrics to apply filters and dimensions, or to perform an equation to create the metrics you need to track and improve.


Available on Professional Plan & above. Try it free for 14 days.

Try Professional, Free
Book a Demo

Get answers to your most important questions

CALCULATED METRIC

“How much do we have to spend to get a new customer?”

  • Customer Acquisition Cost (CAC)
  • ( [ Total Sales ] + [ Total Marketing Expenses ] ) / [Number of New Customers Acquired]
“How much do we have to spend to get a new customer?”
CALCULATED METRIC

“How much money is that customer worth to us?”

  • Customer Lifetime Value (CLTV)
  • Average Purchase Value x Average Purchase Frequency x Customer Lifespan
“How much money is that customer worth to us?”
CALCULATED METRIC

“How many customers are churning?”

  • Churn Rate
  • (Number of Customers Lost During a Period) / (Total Number of Customers at the Start of the Period) × 100
“How many customers are churning?”
CALCULATED METRIC

“How quickly is our income growing?”

  • Revenue Growth Rate
  • [(Revenue in the Current Period – Revenue in the Previous Period) / Revenue in the Previous Period] × 100
“How quickly is our income growing?”
CALCULATED METRIC

“How effective is our sales process? And how good are the leads marketing is sending?”

  • Lead-to-Customer Conversion Rate
  • (Number of New Customers / Number of Leads) × 100
“How effective is our sales process? And how good are the leads marketing is sending?”
CUSTOM METRIC

“Which articles are actually driving traffic to our site?”

  • Top Traffic Source By Blog Article
“Which articles are actually driving traffic to our site?”
CUSTOM METRIC

“What marketing channels are driving most of our sales opportunities?”

  • Became an Opportunity, by Original Source
“What marketing channels are driving most of our sales opportunities?”

Two tools, thousands of possibilities

We offer 2 tools to help you build the metrics that matter most to you:

  • “Custom metrics”

    Let you apply dimensions, segments, and filters to create metrics like “Top Traffic By Blog Article” or “Became an Opportunity by Original Source”.

  • “Calculated metrics”

    Let you combine data from any data source in an equation to create metrics like “Return On Ad Spend” or “Lead-to-Customer Conversion Rate”.

Turn raw data into actionable KPIs

Pull data from software, spreadsheets, SQL databases, or our API. Then turn it into metrics you can add to Databoards, share in reports, or set goals and alerts for.

Upgrade to Professional to get custom metrics, plus…

  • Visualize data from Google Sheets or Excel
  • Apply custom date ranges
  • Visualize up to 24 months of historical data

Trial Professional Free for 14 Days