See how your sales performance stacks up against companies of similar sizes, in similar industries. Use benchmarks to promote your success, inform sales strategy, or identify areas where you may be falling behind.
Benchmarks for Net Sales, Gross Sales from Shopify, Churn (Delinquent), Invoices Sent, Invoices Paid, Churn from Stripe
Net sales is the total sales revenue generated by a business after accounting for returns, discounts, and other deductions. It is a key metric to measure a company’s profitability.
Equates to product Selling Price x Ordered Quantity during the specified Date Range. Gross Sales does not include Discounts, Returns, Taxes, or Shipping.
Churned Customers measures the rate at which customers stop using a company’s product or service within a certain period of time. It is an important metric for subscription-based businesses to track customer retention and identify areas for improvement.
Track benchmarks for Shopify and Stripe metrics including Gross Sales, Net Sales, Churn, Churn (Delinquent), Invoices Sent, and Invoices Paid. This group gives small businesses context around their top-line sales numbers.
How do you set sales benchmarks?
Before you set any benchmarks, it’s important to understand what you want to measure and who you want to measure against. Identify key sales metrics you want to understand better. This can be anything from gross sales to churn numbers. Then, evaluate which companies you want to benchmark against. Select businesses similar in size and industry for the most effective benchmark data.
Databox Benchmark Groups allow any business to join any group that aligns with their specs (size, industry, metrics). Once you join, your data will be uploaded anonymously to the group. Explore Databox’s public benchmark groups here and start benchmarking your sales performance today.
How are sales benchmarks calculated?
Sales benchmarks can span many different metrics including gross sales, net sales, churn, and more. To calculate these benchmarks, data from every company in the benchmark group is compiled for one metric, and then the median of that data is used as the benchmark number for that group.
What are sales benchmarks?
Benchmarks are reference points for you to compare your business performance against businesses that are similar to your own in size and industry. Sales benchmarks include key metrics like gross sales, net sales, churn numbers, and more so you can evaluate how your sales performance stacks up against the competition.
Get immediate insights on how your company compares to similar companies based on what matters to you. Filter by industry, company size, or revenue. As long as it’s a match, you can join as many Benchmark Groups as you’d like.