Discover the secrets to successful Tiktok advertising with our comprehensive benchmarks. Measure your performance against companies just like yours and supercharge your strategy
Benchmarks for Clicks, Conversion, CPA, CPC, CPM, CTR, CVR, Impressions, Total Cost, Cost per 1,000 People Reached, Reach, Real-time Conversions, Paid Profile Visits, Paid Likes, Paid Share, Frequency, Result Rate and others
The Clicks metric measures the number of times viewers tap on your ad to be directed to your website or app. It’s a key metric in evaluating the effectiveness of your ad in driving traffic to your desired destination.
The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results.
What is a good conversion rate for TikTok ads?
A good conversion rate for TikTok Ads is between 2% and 5%. However, it’s important to note that these numbers can vary significantly across different industries and platforms.
What is a good ROAS on TikTok ads?
ROAS of 3:1 or higher is often considered a good benchmark. This means that for every dollar spent on advertising, you generate three dollars in revenue. However, it’s important to note that this number may vary across different industries and may be affected by various circumstances.
What is the average CTR for TikTok ads?
CTR above 19% is generally considered good. However, it’s important to note that these numbers can vary significantly across different industries and platforms.
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