Drive Your Social Media Success with Industry Benchmarks

Whether you’re looking to increase your reach, improve your engagement, or boost your conversions, our benchmarks can help you achieve your goals. Take the first step towards social media success, get data-driven insights and optimize your performance today.

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Social Media Benchmarks for B2B companies

Benchmarks for Impressions, Amount spent, Link Clicks from Facebook Ads, Impressions, Tweet Engagements from Twitter Ads, Clicks, Impressions, Spent from LinkedIn Ads, and Total impressions, Amount spent from Snapchat Ads

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Amount spent

The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.

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Spent is a metric that indicates how much money has been paid for LinkedIn Ads campaign or set of campaigns. It is the total amount of your advertising spend during a specific time period.

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Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.

Compare your social media presence to industry standards and optimize your strategy to expand your reach and engage with your target audience.

Benchmarks can provide an orientation where companies similar to yours stand when setting goals for tracking.

Social Media Reach Benchmarks for All Companies

Facebook Page Posts Reach, Instagram Business Page Reach, Linkedin Page Unique Impressions

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Social media benchmarks for small B2B business with up to 10 employees

Benchmarks for Post Reach – Organic, Page Impressions – Paid, Page Impressions, Post Reach – Viral, Page Unlikes, Posts Published, Page Likes from Facebook Pages, and New Posts, New Followers from Instagram Business

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Posts Published

Number of Posts Published in the specified Date Range.

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Page Likes

Number of Page Likes during the specified Date Range.

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New Posts

The New Posts metric on Instagram measures the number of posts a business account has published within a specific time frame. It indicates how frequently a business is posting new content on their Instagram feed.

Compare your LinkedIn Company Page performance to industry standards and gain insights to optimize your strategy for increased engagement and visibility.

LinkedIn Company Page Benchmarks for All Companies

LinkedIn Company Page Benchmarks for All Companies for Clicks, Impressions, Followers, Likes, Reactions and Comments.

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How to set social media benchmarks?

  • Connect your social media accounts: Start by connecting your social media accounts to Databox. You can connect multiple social media platforms including Facebook, Twitter, Instagram, and LinkedIn.
  • Choose your KPIs: Databox provides a list of pre-built social media KPIs (key performance indicators) that you can choose from. These KPIs include metrics such as engagement rate, reach, impressions, and more. Choose the KPIs that align with your social media goals and objectives.
  • Select your industry: Databox allows you to compare your social media performance to other businesses in your industry. Select your industry from the dropdown menu and Databox will show you benchmarks based on the performance of other businesses in your industry.
  • Set your benchmarks: Once you’ve chosen your KPIs and selected your industry, Databox will provide you with benchmarks for each metric. Use these benchmarks to set realistic goals for your own social media performance.
  • Monitor your progress: Databox allows you to track your progress towards your social media benchmarks in real-time. Monitor your progress regularly and make adjustments to your social media strategy as needed.

By using the Databox Benchmark tool, you can set realistic social media benchmarks based on industry standards and monitor your progress towards these benchmarks over time.

What is a good reach rate on social media?

The ideal reach rate on social media varies depending on the platform and the industry you are in. Generally, a good reach rate on social media is one that exceeds the industry average for your specific platform.


For example, according to Hootsuite’s 2021 Social Media Benchmark Report, the average Facebook reach rate for businesses is around 5.2%. However, the top quartile of businesses achieve a reach rate of 12.1% or higher. This means that a good reach rate on Facebook would be at least 12.1%.


Similarly, the average Instagram reach rate for businesses is around 22.8%, but top-performing businesses achieve a reach rate of 34.8% or higher. A good reach rate on Instagram would therefore be at least 34.8%.


It’s important to note that reach rate is not the only metric that matters on social media. Engagement rate, click-through rate, and conversion rate are also important metrics to consider when evaluating the success of your social media strategy. Ultimately, the best reach rate for your business is one that helps you achieve your social media goals and outperforms your industry benchmarks.

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Get immediate insights on how your company compares to similar companies based on what matters to you. Filter by industry, company size, or revenue. As long as it’s a match, you can join as many Benchmark Groups as you’d like.

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