Use Benchmarks to Elevate Your B2B Email Marketing

Discover the secrets to successful B2B email marketing with our comprehensive benchmarks. Measure your performance against companies just like yours and supercharge your strategy

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B2B HubSpot Email Marketing Benchmarks

Email Marketing for B2B Companies that use HubSpot. Benchmarks for emails sent, emails delivered, emails opened and emails clicked.

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Email Sent

Number of emails sent during the specified date range

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Emails Opened

Emails Opened is a metric that reveals the percentage of recipients who opened your email. It’s an essential measurement as it helps determine the success rate of your email marketing campaigns. It also enables you to identify the effectiveness of your email subject line and content.

Email Marketing for B2B Companies that use HubSpot. Benchmarks for emails sent, emails delivered, emails opened and emails clicked.

B2C HubSpot Email Marketing Benchmarks

Email Marketing for B2B Companies that use HubSpot. Benchmarks for emails sent, emails delivered, emails opened and emails clicked.

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Frequently Asked Questions

What is the average B2B email open rate?

Good email open rates for B2B are anything above the industry standard of 20.8%. However, the open rate can vary depending on the industry and type of email.

What are the common mistakes to avoid in B2B email marketing?

  • Here are some common mistakes to avoid in B2B emails:
    • Poor email audience list segmentation 
    • Not personalizing your emails and subject lines 
    • Sending too many emails 
    • Not tracking email marketing metrics & KPIs

Not building a clear conversion path

What is a good CTR in B2B marketing? 

The average click-through rate for B2B emails is 3.2% . A good click-through rate is between 2-5%, depending on the industry you’re in.

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