Small logo Prudent Pedal

Setting smart growth strategies in motion

Digital management consultancy that helps service firms transform sales and marketing functions to accelerate growth and maximize marketing ROI. We are not an agency that makes things look pretty, Prudent Pedal is led by former global professional services CMO, Jeff McKay, who works with the C-suite to build the processes, tools, metrics, people, and a learning culture to deliver exceptional performance and growth with purpose. Solutions: go-to-market strategy, digital marketing strategy, marketing operations, content strategy, solution portfolio, value propositions, sales enablement, and account-based marketing. 

Ideal customer:

CEOs, practice leaders, and P&L owners at client-centric, mid-sized IT and professional service firms, who want to grow but do not have the resources, knowledge, or culture to deliver a strategic marketing approach. My clients want a smarter approach to growth, pursue growth with purpose–not mindlessly chase a revenue number, and appreciate that their goal is to leave their firm stronger for the next generation.

Experts in:

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