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Mixpanel Monthly Retention Rate

Monthly Retention Rate measures the percentage of users that returned in a given month, compared to the number of users who initially engaged with your product/service in a previous month.

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Monthly Retention Rate 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Monthly Retention Rate"?
Monthly Retention Rate is a metric that measures the percentage of users who return to your website, app, or product at least once within a month after their first visit. It helps businesses to understand how sticky their product is and whether users are engaged enough to continue using it over time. A higher retention rate indicates that users find value in a product and are more likely to continue using it, leading to long-term success.
Example: Example: A music streaming app wants to analyze how many users who signed up for the service in January are still active in June. They use Monthly Retention Rate to track this metric over time and identify ways to improve user retention.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Monthly Retention Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Monthly Retention Rate using Databox, follow these steps:

  1. 1
    Connect Mixpanel that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Monthly Retention Rate on the Performance screen
  6. 6
    Get Monthly Retention Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Monthly Retention Rate
Goals

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Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Mixpanel integration with Databox Track Monthly Retention Rate from Mixpanel in Databox GET STARTED

General

  • Description
    Monthly Retention Rate measures the percentage of users that returned in a given month, compared to the number of users who initially engaged with your product/service in a previous month.
  • Category
    Website Analytics
  • Subcategory
    Retention
  • Date Added
    2015-09-22

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to today 24:00.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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