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Facebook Pages
Page Unfollows Unique
Page Daily Unfollows Unique tracks the number of unique users who unfollowed your Facebook page on a specific day. This metric helps identify content or engagement issues that may be causing audience loss and guides content strategy adjustments.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Page Unfollows Unique"?
Page Daily Unfollows Unique is a Facebook metric that counts the number of unique users who unfollowed your page on a specific day. This metric provides daily insights into audience loss and helps identify which content, posts, or campaigns may be causing followers to leave. Unlike total unfollows, this metric shows daily fluctuations and can help pinpoint specific events or content that triggered unfollows. High daily unfollows often indicate content that doesn't resonate with your audience, controversial posts, or over-posting. This metric is crucial for understanding audience sentiment and making timely adjustments to your content strategy to minimize follower loss and maintain audience engagement.
Example: A tech company posts a controversial political statement and sees 150 daily unfollows the next day, compared to their usual 5-10 daily unfollows. They use this data to identify the issue and adjust their content strategy to focus on tech-related topics only.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Page Unfollows Unique in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Page Unfollows Unique using Databox, follow these steps:
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1Connect Facebook Pages that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Page Unfollows Unique on the Performance screen
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6Get Page Unfollows Unique performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Page Unfollows Unique
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionPage Daily Unfollows Unique tracks the number of unique users who unfollowed your Facebook page on a specific day. This metric helps identify content or engagement issues that may be causing audience loss and guides content strategy adjustments.
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CategorySocial Media
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SubcategoryUnlikes
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Date Added2025-09-26
Specification
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Metric Typegeneral
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DimensionalNo
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 2 years ago midnight to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trenddecreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksYes
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The number of times any content from your Page entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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