Discover how Time Between Purchases helps businesses measure the average duration between a customer’s transactions. Learn how to track, analyze, and shorten this KPI to increase customer frequency and lifetime value.
Marketing, Ecommerce
Lagging Indicator
Time Between Purchases = ∑ (Purchase Dates Gap per Customer) / Number of Repeat Customers
Tracks the average number of days between purchases per customer, helping businesses understand buying habits and identify when to re-engage customers.
Shopify, WooCommerce, BigCommerce, Klaviyo, Google Analytics (eCommerce), Stripe, ReCharge, CRM systems.
Tracked monthly or quarterly to monitor shifts in customer behavior and fine-tune retention strategies.
Reduce average time between purchases by 20% in Q3 by launching replenishment email campaigns and personalized promotions.
A Retention Marketer monitors this KPI to determine optimal times to send reminder emails or promotional offers. If the time increases, they may test new engagement strategies or update product recommendations.
Send reminders or auto-subscription prompts for consumable or frequently used products.
Group customers by average purchase cycle to tailor communication and offers.
Use limited-time discounts or loyalty bonuses to encourage quicker second purchases.
Optimize email flows and retargeting campaigns based on historical behavior data.
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