Mentions

Discover how Mentions help businesses track how often their brand is referenced online. Learn how to monitor, analyze, and respond to mentions to strengthen brand presence and engagement.

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KPI Details for Mentions

Category

Marketing
Type

Leading Indicator
Calculation

Mentions=Total Number of Times a Brand or Keyword is Referenced Online
Measure

Tracks how frequently a brand, product, or keyword is mentioned across digital platforms, helping teams gauge public visibility and engagement trends.
Data Sources:

Brand24, Sprout Social, Mention, Hootsuite, Google Alerts, Talkwalker, Meltwater, Twitter/X, Instagram, LinkedIn, Facebook.
Frequency

Tracked daily or weekly for real-time brand monitoring and reactive engagement strategies.

Example target

Increase brand mentions by 30% in Q3 by launching a new campaign, collaborating with influencers, and increasing PR outreach.

Example Reports Use Case

A PR Manager tracks Mentions to evaluate media coverage and public buzz after a product launch. If mentions are low, they may initiate a press release or influencer campaign to boost exposure.

KPI Example

Best Practices for Mentions

  • Use Social Listening Tools

    Automate tracking of brand, product, or campaign mentions across multiple platforms.

  • Engage with Mentions in Real-Time

    Respond to both positive and negative mentions to build relationships and manage reputation.

  • Track Sentiment Alongside Volume

    Pair mention volume with sentiment analysis to understand tone and context.

  • Encourage Mentions via Campaigns & Hashtags

    Run branded content or hashtag campaigns to increase user participation and visibility.

What are Mentions

For an example Social Media Mentions refer to the number of times a brand, keyword, or relevant topic is referenced, tagged, or discussed across social media platforms such as Facebook, Twitter, and Instagram. This metric tracks brand visibility, audience engagement, and online conversation trends. By analyzing social media mentions through analytic tools, businesses can gain valuable insights into their brand reputation, monitor public sentiment, and make informed decisions to refine their social media and marketing strategies.

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