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Xero is a cloud-based accounting software designed to simplify financial tasks, record and reconcile transactions, track expenses, generate invoices, and provide real-time insights into business performance. It helps small businesses streamline their accounting processes, save time, and make informed financial decisions.
Wouldn’t be nice to see how your business is performing, wherever you are? Xero is online accounting software for your small business. Have an instant view on your Income, Expenses, Cash summary, Profitability, Payments, Bank Summary and many more. Combine it with stats from our other connectors to track the overall performance of your business.
About Xero
Xero is world-leading online accounting software built for small business.
Impressions refer to the number of times your LinkedIn Company Page content is displayed on someone's screen, whether or not they engage with it. It indicates the potential reach of your posts.
Followers metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company. It indicates the reach and engagement potential of the page.
The Clicks metric on LinkedIn Company Pages measures the total number of times users have clicked on content or elements on your page, such as links, posts, images, and buttons.
New Followers is the number of users who have started following a company's LinkedIn page within a designated time period. It reflects the growth of a company's audience on the platform.
The Reactions metric on LinkedIn Company Pages measures the number of likes, comments, and shares on your posts. It helps gauge audience engagement and sentiment towards your content.
Shares metric on LinkedIn Company Pages measures how many times your page's updates have been shared by users, increasing visibility and reach among their connections.
The Comments metric on LinkedIn Company Pages measures the number of responses and reactions from users on posts and updates, reflecting engagement and interest in your company content.
Unique impressions measure the number of individual LinkedIn users who have viewed a specific piece of content on a Company Page, regardless of how many times they have seen it.
Company Home Page Views is a metric that tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content.
Total Impressions is the number of times your content has been viewed on LinkedIn Company Pages, providing insight into the reach and visibility of your posts.
Impressions by Page Update metric shows the total number of times your updates are viewed. It helps track the reach and visibility of your content on LinkedIn Company Pages.
The Followers by Function metric categorizes a LinkedIn page's audience based on their job functions, providing insights on the types of professionals following the page.
Total Engagements on LinkedIn Company Pages is a measure of all reactions likes, comments, shares, and clicks that your page content receives. It reveals overall audience interest and engagement levels with your brand.
Clicks by Page Update is a metric on LinkedIn Company Pages that measures the number of times your page updates were clicked on by users. This metric helps track engagement and interest in your page content.
Followers by Seniority metric on LinkedIn Company Pages shows the distribution of followers based on their seniority level, such as entry-level, mid-level, or senior management, providing insights into your audience demographics.
The Updates metric on LinkedIn Company Pages measures the frequency and engagement level of posts shared by the company, indicating the reach and impact of content.
Followers by Industry shows the breakdown of your LinkedIn Company Page followers by their industry. It helps you understand the professional backgrounds of your audience.
The Followers by Country metric on LinkedIn Company Pages shows the countries of your followers, helping you understand your audience's geographical distribution.
Total Unique Impressions measures how many individual users have seen your content on LinkedIn Company Pages, counting each person only once regardless of how many times they viewed it.
Company Home Page Views (desktop) metric measures the number of times your LinkedIn Company Page is viewed by users on desktop devices, providing insights into overall visibility and engagement levels.
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LinkedIn Company pages dashboard template provides you with insights about followers growth, reach, engagement and more.
The Social Networks dashboard template integrates Facebook, Twitter, Linkedin and Instagram data. It shows daily traffic across the 4 networks and tracks follower counts..
Linkedin Demographics dashboard template looks at the followers on your company's Linkedin. It lets you know what industries and roles have enjoyed your marketing message.
Facebook Pages, Instagram Business, Linkedin Company Pages, Twitter overview
Social Media dashboard template shows activity across your 4 favorite social networks. It focuses on visitor and follower counts over various time periods.
Inbound Social Media Performance
This template is perfect for clients who want a general overview of their social media performance without getting into too much detail. This will summarize how their brand is doing within the social community.
This template moves you through the Attract stage by showing your social media follows and reach, blog view performance, and overall visibility trends.
Use this Twitter report to track and share critical metrics like follower growth, engagement, post performance, and more.
To connect Xero in Databox, users must have an Invoice only, Standard or Advisor user role in Xero account. Additionally, Reports must be enabled as an Extra Permission. Learn more about Xero user roles and permissions here.
When multiple currencies are being used in a Xero account, users will be prompted to select the currency they would like to report in when connecting Xero to Databox. In order to report on Xero data in Databox in multiple currencies, Data Calculations feature can be used to set up a currency conversion. Learn more about this here.
When a single currency is being used in a Xero account, users will not be prompted to select the currency they would like to report in when connecting Xero to Databox. Metrics in Databox will automatically report in the currency set in Xero Account.
Currently, Databox is syncing and displaying values only on Accrual basis. Accrual accounting is a method of accounting where revenues and expenses are recorded when they are earned, regardless of when the money is actually received or paid.
Request for Cash basis can be upvoted on the public Databox Roadmap page here: https://roadmap.databox.com/b/metrics/xero-cash-basis/.
In order to sync data on Cash basis in Databox, the following workarounds can be considered:
Future data cannot be synced and displayed in Databox. Databox syncs financial data only up to the current month. For example, if using ‘This Year’ as a Date Range, data will be displayed from January 1st up until the end of the current month.
Custom Xero reports are not supported in Databox due to API limitations. Databox currently supports only default reports available in the Xero User Interface.
In case custom or modified reports are being used in Xero User Interface, metrics associated with those reports will not display the data on Databox Databoards or discrepancies will be present in cases of modified reports.
Different Xero metric have different granularity characteristics. Learn more about Granularity here.
Xero Data Sources might disconnect with the error message ‘Access denied – we could not fetch your data due to ‘Forbidden’ error…‘ due to unsupported interval and granularity used on Databoards where Executive Summary and Profit and Loss metrics are being selected. Learn more about granularity here.
In case Xero Data Sources disconnect with this error, all Executive Summary and Profit and Loss Metrics should be reviewed on Databoards and set in a way that they will have valid interval (Date Range) and granulation selected (e.g. Supported Date Range with monthly, quarterly or yearly granularity). Note that these metric do not support hourly, daily and weekly granularity.
Examples of unsupported settings are: Date Range ‘Last Week’ showing data by day (daily granularity), Date Range Last Month showing data by week (weekly granularity). Such settings may result in the Xero Data Source disconnecting with the given error message.
All metrics associated with Executive Summary and Profit And Loss Reports are listed below.
Executive Summary metrics
Profit and Loss metrics