Microsoft Advertising is an online advertising platform that offers businesses a place to display ads across various Microsoft platforms, including Bing, Microsoft Edge, and LinkedIn. It allows businesses to reach a wide audience, engage with users, and increase brand visibility through targeted and customizable advertising campaigns.
Microsoft Advertising is a pay-per-click (PPC) advertising system. Connect with valuable customers searching for your business. Use the Microsoft Network to reach an audience that spends 25 percent more than the average searcher.
With Databox, your most important Microsoft Advertising KPIs will be transformed into meaningful insights and delivered to your mobile, Apple Watch, TV display or Slack channels. One of the key benefits of Databox is the ability to combine multiple data sources in one place. Be on top of the advertising ROI, take actions, remain organized and stay in control of your money spent.
Custom reports available with the use of Databox Metric Builder.
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All Microsoft Advertising Custom metrics support the following granularities:
However, all metrics are non-aggregatable, which means that values are obtained via API for each Date Range and granularity separately instead of being aggregated by Databox from granular values (e.g. daily values).
Dropdown list is not available because one metric (set under ‘Metric’ field) cannot be filtered based on other metric’s data. Filter ‘by Metric’ allows filtering out days, weeks, months, etc. when there are, for example, 5000 users on the website.
Microsoft Advertising API allows only the operator ‘Equals’ for this filtering, and this is why selected metric can be filtered only by exact values.
Microsoft Advertising allows their users to set additional account authentication and differ between a ‘work account’ and a ‘personal account’.
However, ‘work accounts’ might have specific API limitations when it comes to usage with third-party tools such as Databox.
Therefore, it is recommended to use the ‘personal account’ type to connect a Microsoft Advertising Data Sources in Databox.
In order to see whether you are using a ‘work’ or ‘personal’ account, go to the Users page in Microsoft Advertising User Interface and under User Management check the specified account type under ‘Sign in with’ field.
Microsoft Advertising refresh tokens last for 90 days. A new refresh token is received (and stored) whenever an access token is requested, therefore the Microsoft Advertising Data Source does not need to be reconnected every 90 days.
However, in cases where Microsoft Advertising is connected to Databox and then not used for 90 days or more, it is possible that the connection will no longer work if it starts being used after 90 days of inactivity. In this case, Databox will receive an ‘Expired token’ error from the Microsoft Advertising API, and Data Source will need to be reconnected in order to obtain a valid refresh token.