Track all of your key business metrics from one screen
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Microsoft Advertising is an online advertising platform that offers businesses a place to display ads across various Microsoft platforms, including Bing, Microsoft Edge, and LinkedIn. It allows businesses to reach a wide audience, engage with users, and increase brand visibility through targeted and customizable advertising campaigns.
Microsoft Advertising is a pay-per-click (PPC) advertising system. Connect with valuable customers searching for your business. Use the Microsoft Network to reach an audience that spends 25 percent more than the average searcher.
With Databox, your most important Microsoft Advertising KPIs will be transformed into meaningful insights and delivered to your mobile, Apple Watch, TV display or Slack channels. One of the key benefits of Databox is the ability to combine multiple data sources in one place. Be on top of the advertising ROI, take actions, remain organized and stay in control of your money spent.
Custom reports available with the use of Databox Metric Builder.
Gross Volume measures a company's total transaction value, incl. revenue, fees, taxes, and refunds. Key for growth, pricing, and data-driven decisions.
New Customers metric represents the number of unique customers who have made their first payment or transaction with your business within a given time period.
New MRR is a metric used in Stripe to measure the total amount of recurring revenue generated by new customers who have signed up for a subscription or recurring product in a particular period.
Churned MRR measures the loss or decline in revenue generated from existing customers due to cancellations, downgrades, or pricing changes.
Refunds metric measures the amount of money refunded to customers for a specific period of time. It helps businesses understand how much revenue they have lost due to refunds and identify areas for improvement in their product or service.
Payments metric refers to the number of successful transactions processed by a business or organization using Stripe payment processing technology. It provides insight into revenue, customer buying behavior, and financial performance.
MRR Upgrades measures the total increase in Monthly Recurring Revenue (MRR) from existing customers who upgraded to a higher-priced subscription plan.
MRR downgrades is a metric that measures the decrease in monthly recurring revenue due to the downgrading of subscription plans by customers.
Discounts (excl. Canceled Subscriptions) is a metric that reflects the total revenue reduction due to discounts applied to monthly recurring revenue (MRR) of a business through Stripe.
Active Subscriptions metric refers to the number of recurring payment plans that currently have an active or past due status.
MRR (excl. Canceled Subscriptions) stands for Monthly Recurring Revenue excluding Canceled Subscriptions, a metric that shows the predictable monthly revenue generated by a subscription-based business model excluding canceled subscriptions. It includes all recurring charges and allows businesses to monitor customer retention and growth.
Customers metric reflects the total number of unique customer accounts that have made transactions through Stripe.
MRR (Monthly Recurring Revenue) is a metric that shows the predictable monthly revenue generated by a subscription-based business model. It includes all recurring charges and allows businesses to monitor customer retention and growth.
Churned Customers measures the rate at which customers stop using a company's product or service within a certain period of time. It is an important metric for subscription-based businesses to track customer retention and identify areas for improvement.
The New Subscriptions (incl. Trials) metric tracks the number of new recurring payments or subscription sign-ups including Trials made by customers in a given period of time.
ARR stands for Annual Recurring Revenue, a metric that calculates the total amount of revenue a SaaS company generates from its recurring subscription fees in a given year. It's a key metric to measure the growth and predict the future revenue of a SaaS business.
New ARR (Annual Recurring Revenue) is a measure of the total new revenue earned in a given period through new customer acquisitions or upgrades in pricing or plans.
Net MRR stands for Net Monthly Recurring Revenue and is a measure of the change in the MRR over a specific time period.
Successful Charges metric measures the total number of completed transactions that were successfully charged using Stripe's payment processing system.
The New Subscriptions metric tracks the number of new recurring payments or subscription sign-ups made by customers in a given period of time.
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Stripe dashboard template provides you with insights about customer, payments, mrr, churn and more.
The Stripe MRR + Churn dashboard template helps you monitor your churn rate and track the growth of MRR. It ensures you are retaining customers as you acquire new ones.
Elevate SaaS decision-making with Stripe's "SaaS Key Revenue Metrics" Databox. Gain real-time insights, drive data-driven decisions, and foster team collaboration. Stay competitive and achieve success in the dynamic world of SaaS.
The Customer Success dashboard template uses HelpScout and Stripe to track customer service levels versus churn rates.
Seamlessly integrating GA4, Mixpanel, and Stripe. Gain insights into every stage of customer acquisition, from awareness to conversion. Elevate decision-making for strategic growth with comprehensive analytics at your fingertips.
Lead with confidence using our "SaaS Leadership Dashboard" powered by Stripe and QuickBooks. Get real-time insights into financial and operational metrics for informed decision-making. Elevate your SaaS business effortlessly.
Lead with confidence using our "SaaS Leadership Dashboard" powered by Stripe and Xero. Get real-time insights into financial and operational metrics for informed decision-making. Elevate your SaaS business effortlessly.
Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.
This report is designed for SaaS leaders, providing in-depth analysis of MRR, customer churn, and revenue growth metrics. This dynamic overview integrates key performance indicators such as ARPU, LTV, customer retention, and MRR breakdowns.
Use this Shopify template to analyze and share insights into GMV, revenu, AOV, orders, repeat customer rate, conversion rates and traffic.
This report is designed for SaaS leaders, providing in-depth analysis of MRR, customer churn, and revenue growth metrics. This dynamic overview integrates key performance indicators such as ARPU, LTV, customer retention, and MRR breakdowns.
This report is designed for SaaS leaders, providing in-depth analysis of MRR, customer churn, and revenue growth metrics. This dynamic overview integrates key performance indicators such as ARPU, LTV, customer retention, and MRR breakdowns.
All Microsoft Advertising Custom metrics support the following granularities:
However, all metrics are non-aggregatable, which means that values are obtained via API for each Date Range and granularity separately instead of being aggregated by Databox from granular values (e.g. daily values).
Dropdown list is not available because one metric (set under ‘Metric’ field) cannot be filtered based on other metric’s data. Filter ‘by Metric’ allows filtering out days, weeks, months, etc. when there are, for example, 5000 users on the website.
Microsoft Advertising API allows only the operator ‘Equals’ for this filtering, and this is why selected metric can be filtered only by exact values.
Microsoft Advertising allows their users to set additional account authentication and differ between a ‘work account’ and a ‘personal account’.
However, ‘work accounts’ might have specific API limitations when it comes to usage with third-party tools such as Databox.
Therefore, it is recommended to use the ‘personal account’ type to connect a Microsoft Advertising Data Sources in Databox.
In order to see whether you are using a ‘work’ or ‘personal’ account, go to the Users page in Microsoft Advertising User Interface and under User Management check the specified account type under ‘Sign in with’ field.
Microsoft Advertising refresh tokens last for 90 days. A new refresh token is received (and stored) whenever an access token is requested, therefore the Microsoft Advertising Data Source does not need to be reconnected every 90 days.
However, in cases where Microsoft Advertising is connected to Databox and then not used for 90 days or more, it is possible that the connection will no longer work if it starts being used after 90 days of inactivity. In this case, Databox will receive an ‘Expired token’ error from the Microsoft Advertising API, and Data Source will need to be reconnected in order to obtain a valid refresh token.