Connect Facebook Ads and Track your Social Marketing

Facebook Ads 94 Metrics

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Facebook Ads is an advertising platform on Facebook that allows businesses to create and manage targeted ad campaigns. With extensive audience targeting options, ad formats, and analytics, it helps businesses reach their target audience, increase brand visibility, drive traffic, and achieve marketing objectives through effective ad placements on Facebook and its affiliated platforms.

Get the most out of your marketing at the right time, in the right place.

Facebook Ads lets you create targeted adverts to reach different audiences and meet your business goals.

With Databox, your most important Facebook Ads KPIs will be transformed into meaningful insights and delivered to your mobile, Apple Watch, TV display or Slack channels. This will help you find out what’s working well, so you can maximize the impact of every post and ad.

Custom reports available with the use of Databox Metric Builder.

Learn more about the integrations

  • Metrics & Templates
  • Tech details
  • Behaviour & usage
  • Help Articles

metrics

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    dashboard templates

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      report templates

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        Basics

        • Category
          Paid Advertising
        • Status
          stable
        • Date added
          2017-06-12

        Metric Builder

        • Metric builder available
          Yes
        • Tabs
          Ads Reporting Pixels
        • The ‘Estimated Ad Recallers’ custom metric not returning any values
          The 'Estimated Ad Recallers' metric (an estimate of the number of people who would remember seeing your ad within a two-day period) is only available for assets in the Brand awareness, Post engagement and Video views Objectives. To obtain results for this custom metric in Metric Builder for Facebook Ads, a selection of a dimension field (campaign or ad) is required. Otherwise, no value will be returned.
        • How to filter Campaigns in Metric Builder – do not use Campaign IDs in filters
          When Databox retrieves campaign data through Facebook API, it assigns each campaign a unique trailing ID number. This distinction helps prevent campaign duplicates within Databox. When setting up filters in Metric Builder to refine data based on campaign names, this ID should not be applied. Pasting the ID in the filter will lead to an empty data preview. Therefore, when working with filters to include or exclude campaigns (as well as Ads or Ad Sets), ensure you only input the actual campaign names without the ID.
        • Campaigns in Campaign metrics are displayed with an ID number
          When reporting on Campaign metrics from Facebook Ads, such as Spent, Impressions, and CTR per Campaign, the displayed campaigns will include both the campaign name and a unique ID number. This is intentional and cannot be removed. The purpose is to distinguish potential duplicates - campaigns that share the same name in Facebook—by using a unique ID to identify them. Without this differentiation, attempting to retrieve data for multiple campaigns with identical names would lead to errors.

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