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Stripe MRR & Subscriptions Overview
Stripe dashboard template provides you with insights about customer, payments, mrr, churn and more.
Google Ads
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Google Ads is an online advertising platform that enables businesses to create and display targeted ads on Google search results pages and partnered websites. It helps to maximize visibility, reach target audiences, and drive website traffic or conversions through various ad formats and bidding strategies.
Get the most out of your marketing at the right time, in the right place.
Google Ads is an advertising service by Google for businesses wanting to display ads on Google and throughout its advertising network.
Databox will give you the power to combine data from multiple sources into a single report, to help you make the right decisions for your business.
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metrics65
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Stripe
Gross Volume
NewGross Volume measures a company's total transaction value, incl. revenue, fees, taxes, and refunds. Key for growth, pricing, and data-driven decisions.
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Stripe
New Customers
NewNew Customers metric represents the number of unique customers who have made their first payment or transaction with your business within a given time period.
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Stripe
New MRR
NewNew MRR is a metric used in Stripe to measure the total amount of recurring revenue generated by new customers who have signed up for a subscription or recurring product in a particular period.
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Stripe
Churned MRR
NewChurned MRR measures the loss or decline in revenue generated from existing customers due to cancellations, downgrades, or pricing changes.
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Stripe
Refunds
NewRefunds metric measures the amount of money refunded to customers for a specific period of time. It helps businesses understand how much revenue they have lost due to refunds and identify areas for improvement in their product or service.
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Stripe
Payments
NewPayments metric refers to the number of successful transactions processed by a business or organization using Stripe payment processing technology. It provides insight into revenue, customer buying behavior, and financial performance.
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Stripe
MRR Upgrades
NewMRR Upgrades measures the total increase in Monthly Recurring Revenue (MRR) from existing customers who upgraded to a higher-priced subscription plan.
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Stripe
MRR Downgrades
NewMRR downgrades is a metric that measures the decrease in monthly recurring revenue due to the downgrading of subscription plans by customers.
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Stripe
Discounts (excl. Canceled Subscriptions)
NewDiscounts (excl. Canceled Subscriptions) is a metric that reflects the total revenue reduction due to discounts applied to monthly recurring revenue (MRR) of a business through Stripe.
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Stripe
Active Subscriptions
NewActive Subscriptions metric refers to the number of recurring payment plans that currently have an active or past due status.
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Stripe
MRR (excl. Canceled Subscriptions)
NewMRR (excl. Canceled Subscriptions) stands for Monthly Recurring Revenue excluding Canceled Subscriptions, a metric that shows the predictable monthly revenue generated by a subscription-based business model excluding canceled subscriptions. It includes all recurring charges and allows businesses to monitor customer retention and growth.
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Stripe
Customers
NewCustomers metric reflects the total number of unique customer accounts that have made transactions through Stripe.
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Stripe
MRR
NewMRR (Monthly Recurring Revenue) is a metric that shows the predictable monthly revenue generated by a subscription-based business model. It includes all recurring charges and allows businesses to monitor customer retention and growth.
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Stripe
Churned Customers
NewChurned Customers measures the rate at which customers stop using a company's product or service within a certain period of time. It is an important metric for subscription-based businesses to track customer retention and identify areas for improvement.
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Stripe
New Subscriptions (incl. Trials)
NewThe New Subscriptions (incl. Trials) metric tracks the number of new recurring payments or subscription sign-ups including Trials made by customers in a given period of time.
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Stripe
ARR
NewARR stands for Annual Recurring Revenue, a metric that calculates the total amount of revenue a SaaS company generates from its recurring subscription fees in a given year. It's a key metric to measure the growth and predict the future revenue of a SaaS business.
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Stripe
New ARR
NewNew ARR (Annual Recurring Revenue) is a measure of the total new revenue earned in a given period through new customer acquisitions or upgrades in pricing or plans.
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Stripe
Net MRR
NewNet MRR stands for Net Monthly Recurring Revenue and is a measure of the change in the MRR over a specific time period.
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Stripe
Successful Charges
NewSuccessful Charges metric measures the total number of completed transactions that were successfully charged using Stripe's payment processing system.
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Stripe
New Subscriptions
NewThe New Subscriptions metric tracks the number of new recurring payments or subscription sign-ups made by customers in a given period of time.
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dashboard templates8
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Stripe MRR & Churn Overview
The Stripe MRR + Churn dashboard template helps you monitor your churn rate and track the growth of MRR. It ensures you are retaining customers as you acquire new ones.
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SaaS Key Revenue Metrics for Decision-makers - Stripe
Elevate SaaS decision-making with Stripe's "SaaS Key Revenue Metrics" Databox. Gain real-time insights, drive data-driven decisions, and foster team collaboration. Stay competitive and achieve success in the dynamic world of SaaS.
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Customer Success Dashboard
The Customer Success dashboard template uses HelpScout and Stripe to track customer service levels versus churn rates.
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SaaS Acquisition Funnel (GA4 + HubSpot + Stripe)
Seamlessly integrating GA4, Mixpanel, and Stripe. Gain insights into every stage of customer acquisition, from awareness to conversion. Elevate decision-making for strategic growth with comprehensive analytics at your fingertips.
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Live view
SaaS Financial Dashboard (Stripe + QuickBooks + HubSpot)
Lead with confidence using our "SaaS Leadership Dashboard" powered by Stripe and QuickBooks. Get real-time insights into financial and operational metrics for informed decision-making. Elevate your SaaS business effortlessly.
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Live view
SaaS Financial Dashboard (Stripe + Xero + HubSpot)
Lead with confidence using our "SaaS Leadership Dashboard" powered by Stripe and Xero. Get real-time insights into financial and operational metrics for informed decision-making. Elevate your SaaS business effortlessly.
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Live view
Stripe SaaS MRR Growth
report templates5
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Details
Stripe Report Template
Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.
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Details
Stripe SaaS Revenue Report
This report is designed for SaaS leaders, providing in-depth analysis of MRR, customer churn, and revenue growth metrics. This dynamic overview integrates key performance indicators such as ARPU, LTV, customer retention, and MRR breakdowns.
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Details
E-commerce Sales Report (Shopify)
Use this Shopify template to analyze and share insights into GMV, revenu, AOV, orders, repeat customer rate, conversion rates and traffic.
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Details
SaaS Revenue Performance Report (Stripe)
This report is designed for SaaS leaders, providing in-depth analysis of MRR, customer churn, and revenue growth metrics. This dynamic overview integrates key performance indicators such as ARPU, LTV, customer retention, and MRR breakdowns.
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Details
SaaS Revenue Performance Report (Stripe)
This report is designed for SaaS leaders, providing in-depth analysis of MRR, customer churn, and revenue growth metrics. This dynamic overview integrates key performance indicators such as ARPU, LTV, customer retention, and MRR breakdowns.
Basics
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CategoryPaid Advertising
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DescriptionGoogle Ads is an online advertising platform that enables businesses to create and display targeted ads on Google search results pages and partnered websites. It helps to maximize visibility, reach target audiences, and drive website traffic or conversions through various ad formats and bidding strategies.
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Statusstable
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Date added2016-06-03
API Details
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Authentication Methodoauth2
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API versionv18
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Status page
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API change log
Metric Builder
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Metric builder availableYes
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TabsReport
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Potential data discrepancy issue for Google Ads Basic/Custom Metrics between Databox and Google Ads User Interface
Google is updating the data in the Google Ads User Interface and the data available via the API during certain times of the day. This means that the values Databox is showing are entirely dependent on when Google updates its data. Because of this, if the data is being checked in Google Ads User Interface at one time and Databox syncs the data at another time, discrepancies might be present if Google updated the data in the meantime.
If the values for past dates are changing every day in Databox, it means that Google is still processing the given data on their end. Data discrepancy should not be present for a long time, as Databox regularly updates historical data for Google Ads integration (up to 90 days). As soon as Google updates its data on their side, with the next scheduled sync in Databox system, the data should update in Databox as well, and the values in Databox and in Google Ads User Interface should match at that point.
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Potential data discrepancies with multiple Google Ads Metrics (Basic or Custom) due to Local Services Campaign
In Google Ads, Local Services Campaigns are system generated campaigns and part of the Google Local Service platform, which differs from Google Ads, but often shares the same CID (Customer ID). In cases where CID is being shared, the campaign in question will be retrieved via Google API and potentially cause data discrepancies in Databox for Google Ads metrics. Discrepancy issues can be resolved by using the following filter in the Metric Builder for Google Ads when creating Custom metrics: Campaign Advertising Channel Type > Does not include > Local Services.
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Missing data for Google Ads Dimensional Metrics
Databox is fetching data for dimensions that contain at least some data (e.g. value 1). Dimensions with the value ‘0’ are excluded and will not be seen in Databox.
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Dimensional Metrics have an ID appended to the dimension text
When there are multiple campaigns, ad groups, keywords (or other similar entities) with the same name available in the Google Ads Data Source, Databox distinguish these entities by appending the ID of the entity between parenthesis next to the original name – e.g. Campaign Name (Campaign_ID). The ID is only appended if more than one entity with the same dimension value is available in the Data Source. If all of them are unique, then the ID will not be appended to the dimension text.
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Google Ads error ‘Customer not enabled’ in Databox
The error message ‘Customer not enabled’ indicates that the given Google Ads account can not be accessed via Google Ads API because the account is not yet enabled or has been deactivated. Learn more about this here. The Google Ads account needs to be active in order for it to be connected in Databox.
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Google Ads Connectivity issue
In order to connect Google Ads Account to Databox properly, the Two-Factor Authentication (2FA) has to be enabled in the Google Ads Account. Learn more about this here.
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